Mario trademark infringed? Nintendo vs. MariCar

Mario Kart is a racing game based on Nintendo's signature game, the characters of the Mario series. Since its first launch in SFC in 1992, it has been welcomed by the majority of players, and its sales have repeatedly achieved excellent results. It is one of the sales of casual racing games. crown.

MariCar is a well-known Japanese kart rental company, which is committed to providing tourists with a realistic version of the "Mario Racing" experience. Customers can choose their favorite Mario game characters, change into game character costumes, and drive karts to tour the streets of Tokyo. Nintendo believes that this company has violated their intellectual property rights. MariCar is the abbreviation of Mario Motorsport. Nintendo has made a request to cancel the MariCar trademark on the grounds that the "MariCar trademark is intended to confuse Mario Motorsports profit". Afterwards MariCar stated that she wanted to go back.

Mario Kart

Mario Kart

Recently, Japan ’s High Court of Intellectual Property (hereinafter referred to as the “High Court”) issued a judgment in favor of Nintendo in the case of the country ’s video game company Nintendo suing kart rental company MariCar for infringing its trademark “Mario Kart”. Nintendo said that the High Court ruled that MariCar violated the rights of its trademarks "Mario Kart" and "Mario KART" in the process of promoting its services. In addition, the High Court determined that certain characters of Nintendo (such as Mario) are world-renowned brands, so MariCar's use of such characters is illegal.

Nintendo said the lawsuit will continue and the High Court will now make a judgment on the amount of damages. It also stated: "We will continue to take the necessary measures to combat violations of brand rights to protect the valuable intellectual property that we have created over the years."
 
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