Realme has become the fastest growing TV brand in India

Realme entered the Smart TV market in India in May last year. Now Realme has become the fastest-growing smart TV brand in India. Xiaomi, which has been in the market for several years, was the first brand to launch affordable smart TV in India and is Realme's biggest competitor.

Realme has become the fastest growing TV brand in India


According to IDC, Realme's shipments grew 240 percent between the second and third quarters of 2020. Realme's market share in smart TVS was 3.2% in the second quarter of 2020, a figure that doubled to 7.5% in the third quarter of 2020.
Realme has become the fastest growing TV brand in India


In addition, Realme India and Europe CEO Madhav Sheth said in the statement that the smart TV market in India is growing rapidly due to the growth of OTT entertainment and changing customer preferences. He added, "Realme is able to adapt to the growing momentum change in this category and offers its customers the Realme Smart TV technology lifestyle option at a great price and with first-class technology features and design."


Realme has been pushing Xiaomi's prices down, selling smart TVS at lower prices, according to 91mobiles. Realme's current smart TV portfolio starts with a 32-inch model that is cheaper than the equivalent Xiaomi TV. The company is also selling TVS at more affordable prices than other TV brands. Xiaomi faces very tough competition from RealMe and will continue to do so for years to come.
 
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