Retail sale of China's home appliances reached 369 billion yuan in the first half of the year

Kevin254

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Yesterday, the Report on China's Home Appliances Market in the First Half of 2020 released by the China Electronics Information Industry Development Research Institute showed that the retail sales of China's home appliance market in the first half of the year was 369 billion yuan, a decrease of 14.13% from the same period last year. With increasingly saturated durable goods, the consumption of home appliances has been significantly impacted by the coronavirus pandemic. The whole household appliance industry embraced live streaming to sell goods. The household appliances field had more than one million live broadcasts, and the transaction value reached over 100 billion yuan.

Retail sale of China's home appliances reached 369 billion yuan in the first half of the year

The Report shows that with the development of epidemic prevention and control and the implementation of various consumer promotion policies, manufacturers and merchants have actively adjusted measures in place, market sales have improved significantly, and quickly recovered to the same period last year. In the second quarter, the total retail sales of China's home appliance market reached 248.6 billion yuan, twice that of the first quarter, an increase of 2.64% year-on-year. Internet retail channels have played a key role in the rapid recovery of the home appliance market. The Report shows that in the first half of the year, China’s online retail sales of home appliances were 191.3 billion yuan, an increase of 7.23% year-on-year. Online channels accounted for 51.84% of the total retail sales of home appliances.

In terms of products, most of the home appliances in the first half of the year experienced different degrees of market shrinkage and suffered a fall in volume. However, the sales of products for sterilization and disinfection have increased significantly including disinfection cabinets, terminal water purification equipment, dishwashers and mite removal devices.
 
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