Netflix Releases User Engagement Report with Nearly 100 Billion Hours of Viewing

Emma

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Netflix, the streaming giant, has for the first time disclosed its platform's user engagement report, including the viewing data for 18,214 shows during the first half of this year. The company announced its commitment to releasing such data twice a year, covering:

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  • Shows (both original and licensed) with viewing times exceeding 50,000 hours.
  • Premiere dates for all Netflix TV shows and movies.
  • Availability of its content globally.
In total, the report encompasses over 18,000 films, constituting 99% of Netflix's total viewing, with a cumulative viewing time nearing 100 billion hours.

According to Netflix's data covering January to June 2023, more than 60% of the shows released in that period made it to the top ten lists of weekly popularity:

  • The Night Agent accumulated the highest viewing hours, reaching 8.121 billion hours.
  • The second season of Ginny & Georgia followed with 6.651 billion hours.
  • The South Korean drama The Glory secured the third position with a total of 6.228 billion hours.
  • Wednesday, launched at the end of the previous year, claimed the fourth spot with 5.077 billion hours.
Netflix revealed that the ratio of viewing time between original and licensed shows is 55:45. Non-English language series accounted for 30% of the total viewing, with The Frontline (premiered in October 2022) generating 80 million hours of viewing during January to June.

As per Netflix's data, it is estimated that there are 222 million paying households sharing accounts with an additional 100 million unpaid households.

Following actions against password sharing, Netflix reported strong growth in subscriber numbers in countries where password sharing was restricted. In Q2 2023, Netflix gained 6 million subscribers, including over a million in the United States and Canada. Revenue increased in each region where the paid-sharing program was introduced, resulting in a net gain of subscribers over cancellations. In Q3 2023, Netflix added 8.8 million subscribers, a significant rise from the 2.4 million added in Q3 2022, leading to a revenue increase of $64 million.

Currently, Netflix subscribers can only share accounts with people living in the same household, with access restricted based on IP and other location data. The Netflix website states, "A Netflix account is for people living in the same household. If you're not in the household, each person needs to have their own account to watch Netflix."

In addition to discontinuing password sharing, Netflix also raised subscription prices in the United States in October. The basic ad-free plan increased by $2 to $11.99 per month, while the premium plan rose by $3 to $22.99 per month.
 
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