Conviva: Global streaming media viewing time increased by 21%

TV-Guide

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Recently, streaming media intelligence cloud company Conviva released the "2021 Third Quarter Streaming Media Report".

According to the report, in terms of viewing time, the viewing time of global streaming media in the third quarter of 2021 increased by 21% over the same period last year, which was an increase from the 13% growth in the second quarter.

Among them, Africa (273%), Oceania (80%) and South America (56%) grew very prominently; Asia (45%) and Europe (42%) also grew rapidly; and as a mature The streaming media market in North America remained stable, with the mildest growth among all regions, with a growth of only 2%.

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Large screens continue to dominate the global streaming media market​

Compared with the third quarter of last year, the global streaming media market’s share of large-screen viewing time declined slightly, but big screens, including connected TV devices, smart TVs, and game consoles, still accounted for nearly three-quarters of global viewing time ( 73%).

In the third quarter of 2021, Roku, Amazon Fire TV, and Samsung TV accounted for most of the global big-screen viewing time, and Roku once again topped the list with a 31.1% share. Amazon Fire TV dropped from 20% in the third quarter of 2020 to 16.8% in the third quarter of 2021. Samsung’s share of global viewing time increased by nearly 3 percentage points from the third quarter of last year, reaching 12.2%.

The share of LG TV, Android TV, Apple TV and Chromecast has also increased over last year. In all parts of the world except Asia, big screens are the main part of the ratings, especially in North America, where the viewing time of big screens reaches 82%.

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Roku leads in North America, Android leads in Asia​

Preferences for large screens vary greatly in different regions of the world.

In North America, Roku accounts for 39% of streaming media viewing time, while in Europe and Oceania, Roku accounts for only 6%, in South America 5%, and in Africa only 1%.

In Asia, Android TV occupies 52% of the viewing time on the big screen. Android TV is the first choice for large screens in Asia, while in North America and Europe, Android TV only accounts for 3% and only 11% in Europe.

In Africa, Linux set-top boxes accounted for the largest share of 29%. Except for the European market (12%), Linux set-top boxes accounted for less than 3% in other regions. In Europe and Oceania, no large-screen devices dominate.

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The domestic large-screen viewing time has been longer than that of the mobile terminal, and the platforms all adopt Android customized solutions.​

Compared with small screens on mobile terminals such as mobile phones, large TV screens can effectively improve the user experience of watching streaming media content in terms of picture quality, size, and usage scenarios. People are increasingly inclined to use large screens to watch streaming media content, which has also promoted the rapid development of the global streaming media TV market.

With the development of network audio-visual technology, TV viewing will shift from traditional linear and pay-TV to streaming media viewing. Streaming media will become the most important platform for people to watch content.

Up to now, in addition to the mature streaming media market in North America, the streaming media market in other regions of the world is developing rapidly. With the development of streaming media in Asia, Europe, Africa and other regions, the viewing time of global streaming media will further increase.
 

Felia

Member
A big screen TV is now an essential device in the family. I really like watching movies with big screen TV at home on weekends!
 

Graceli

Member
91% of respondents believe that accessing multiple streaming services from a single device (such as a Roku, Amazon FireTV or Apple set-top box, smart TV, etc.) would make their viewing experience better; more than half (52%) said it would Make their experience "much better".
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