Celine2020
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Recently, great news about streaming media giants Netflix( 434.26 , 9.58 , 2.26% ) and Disney + have been frequently released. Paid memberships and the first quarter net profit have all grown geometrically. Under the epidemic situation, the "reverse growth" of streaming media has been rapid.
Several are happy and some are sad, the same is true of streaming media, but the results of a "new player" are not satisfactory.
It is Apple TV +, which was prepared in 2015, started to be deployed in 2017, and spent $ 6 billion to create original content in 2018. It was successfully launched in November 2019.
According to media reports, Apple ’s financial report for the first quarter of 2020 shows that since its launch on November 1, the current total number of Apple TV + members is less than 10 million, which is far from the target number of 30 million.
Even though Apple officially formulated new Apple products (products purchased after September 2019) for the promotion of Apple TV +, users can use the benefits of Apple TV + for one year for free, but the data shows that 90 million sold in the fourth quarter of 2019 Less than 10% of users choose to activate Apple TV + service.
Recently, Apple TV + launched a new play "Defend Jacob" starring "Captain America" Chris Evans, but failed to save its decline. Apple TV +, which has only been on the line for one quarter, has become exhausted. Apple has spent billions of dollars to enter the streaming market and build original teams to create drama projects, but it has no way to fight back in front of head players such as Netflix, Disney + How has Apple TV + "fallen down" from Netflix's most competitive potential rival?
Heavy original content loses again and again
Yiwu Watch has previously expounded on Apple TV + 's own advantages in the streaming media war in articles such as "Apple's Film and Television Ambition", "Experienced Apple TV + and Disney +, and found that the end of streaming media is far from coming".
The first is the Apple TV + membership fee: the average member's monthly fee is only $ 4.99, and it supports up to 6 family members to share and watch. In comparison, Netflix's lowest package is US $ 8.99 and Disney + 's US $ 6.99 is even more popular.
In addition, Apple ’s entire ecosystem is being supported. Apple ’s new product users can use the Apple TV + one-year welfare setting for free. IPhone, iPad, Apple TV, Mac, and smart TV devices are all connected, plus the global cooperation with Apple products. In addition, its movie and TV content library will launch subtitles in nearly 40 languages in more than 100 countries and regions around the world.
Several are happy and some are sad, the same is true of streaming media, but the results of a "new player" are not satisfactory.
It is Apple TV +, which was prepared in 2015, started to be deployed in 2017, and spent $ 6 billion to create original content in 2018. It was successfully launched in November 2019.
According to media reports, Apple ’s financial report for the first quarter of 2020 shows that since its launch on November 1, the current total number of Apple TV + members is less than 10 million, which is far from the target number of 30 million.
Even though Apple officially formulated new Apple products (products purchased after September 2019) for the promotion of Apple TV +, users can use the benefits of Apple TV + for one year for free, but the data shows that 90 million sold in the fourth quarter of 2019 Less than 10% of users choose to activate Apple TV + service.
Heavy original content loses again and again
Yiwu Watch has previously expounded on Apple TV + 's own advantages in the streaming media war in articles such as "Apple's Film and Television Ambition", "Experienced Apple TV + and Disney +, and found that the end of streaming media is far from coming".
The first is the Apple TV + membership fee: the average member's monthly fee is only $ 4.99, and it supports up to 6 family members to share and watch. In comparison, Netflix's lowest package is US $ 8.99 and Disney + 's US $ 6.99 is even more popular.
In addition, Apple ’s entire ecosystem is being supported. Apple ’s new product users can use the Apple TV + one-year welfare setting for free. IPhone, iPad, Apple TV, Mac, and smart TV devices are all connected, plus the global cooperation with Apple products. In addition, its movie and TV content library will launch subtitles in nearly 40 languages in more than 100 countries and regions around the world.
