ashley
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On April 29th, Hisense Video disclosed the 2019 annual report and the first quarter report of 2020, which brought a boost to the capital market: operating income of 34.105 billion yuan, net profit attributable to shareholders of listed companies was 556 million yuan, year-on-year An increase of 41.71%; in the first quarter of 2020, Hisense ’s net profit was 51.37 million yuan, a year-on-year increase of 91.79%.
The annual report and the quarterly report appeared together, in fact, revealed several major signals of Hisense:
1.Hisense ’s high-end brands are carrying the banner, and structural adjustments have made real contributions.
in 2019, Hisense ranked first in overall retail sales, with offline retail sales accounting for 21.09%, a year-on-year increase of 1.99%. According to the total data released by Zhongyi Kang, the sales of Hisense TVs of 65 inches and above, 80 inches and above increased by 52.47% and 178.88% year-on-year.
2.the overseas market has accumulated a lot of money, and the global business is gaining momentum.
There is no dispute about the achievements of Hisense Video ’s globalization. Even competitors and partners in Japan, South Korea, Europe, and the United States highly approve of Hisense's attitude towards technology.
The always picky Japan and rigorous German market are full of praise for Hisense TV's performance. "Hisense TV's future leading role should not be measured solely by sales volume, but by Hisense's technological innovation and industry's leading role. These are the two main indicators that Hisense can become the global color TV industry leader in the future." A Japanese color TV This is what people in the industry are saying.
In 2019, overseas markets' memory of Hisense began to deepen. They used their personal experience to satisfy their imagination of Hisense. Overseas: the US market grew by 50.8%, Mexico by 30.3%, Germany by 37.1%, the UK by 34.6%, and Spain by 28.6%. In emerging markets, such as India and Thailand, sales increased by 308% and 53% respectively.
More consumers overseas have realized the value of Hisense and the pleasure brought by technology, and they have turned expectations into reality. Rather than the rise of Hisense in overseas markets, it is better to say that overseas users have no doubts about Hisense, but cast a vote of confidence with practical actions.
During the reporting period, Hisense ’s own brand revenue accounted for more than 70%, and its sales volume increased by 33.69% year-on-year. This is by far the best-performing Chinese brand of its own brand in overseas markets.
Benefiting from the core capabilities of Hisense's display technology, Hisense's products are exported to more than 130 countries and regions, covering major markets such as the Americas, Asia, Europe, Africa, and Australia, and sales continue to rise.
3.laser TV leads the industry
When large-screen TVs become mainstream, the market must establish an industry benchmark as a reference. As the globally recognized fourth-generation laser display technology, Hisense will not be the leader with its undisputed core technical advantages, iterative advantages, health and environmental advantages.
4. Hisense + Toshiba high-end dual brands are expected in the future.
Since the acquisition of Toshiba Image Solutions (TVS) in 2018, Hisense Video has completed the switch to free TVS sales channels. By complementing the product line, it has improved product competitiveness, and built its own service system to reduce costs and improve user experience. , So that TVS management has improved significantly and realized turnaround.
5.the independent chip technology has moved towards the top ranks
For a long time, Hisense, a technology-based enterprise, has pursued independent chip technology. With the mass production of Hisense's high-end series products, the development of Hisense's technology is also accelerating, with obvious advantages. Hisense chip IP has strong compatibility and can be used in laser TV, commercial display and other new display fields, providing strong support for the differentiation of the whole product.
The annual report and the quarterly report appeared together, in fact, revealed several major signals of Hisense:
1.Hisense ’s high-end brands are carrying the banner, and structural adjustments have made real contributions.
in 2019, Hisense ranked first in overall retail sales, with offline retail sales accounting for 21.09%, a year-on-year increase of 1.99%. According to the total data released by Zhongyi Kang, the sales of Hisense TVs of 65 inches and above, 80 inches and above increased by 52.47% and 178.88% year-on-year.
2.the overseas market has accumulated a lot of money, and the global business is gaining momentum.
There is no dispute about the achievements of Hisense Video ’s globalization. Even competitors and partners in Japan, South Korea, Europe, and the United States highly approve of Hisense's attitude towards technology.
The always picky Japan and rigorous German market are full of praise for Hisense TV's performance. "Hisense TV's future leading role should not be measured solely by sales volume, but by Hisense's technological innovation and industry's leading role. These are the two main indicators that Hisense can become the global color TV industry leader in the future." A Japanese color TV This is what people in the industry are saying.
In 2019, overseas markets' memory of Hisense began to deepen. They used their personal experience to satisfy their imagination of Hisense. Overseas: the US market grew by 50.8%, Mexico by 30.3%, Germany by 37.1%, the UK by 34.6%, and Spain by 28.6%. In emerging markets, such as India and Thailand, sales increased by 308% and 53% respectively.
More consumers overseas have realized the value of Hisense and the pleasure brought by technology, and they have turned expectations into reality. Rather than the rise of Hisense in overseas markets, it is better to say that overseas users have no doubts about Hisense, but cast a vote of confidence with practical actions.
During the reporting period, Hisense ’s own brand revenue accounted for more than 70%, and its sales volume increased by 33.69% year-on-year. This is by far the best-performing Chinese brand of its own brand in overseas markets.
Benefiting from the core capabilities of Hisense's display technology, Hisense's products are exported to more than 130 countries and regions, covering major markets such as the Americas, Asia, Europe, Africa, and Australia, and sales continue to rise.
3.laser TV leads the industry
When large-screen TVs become mainstream, the market must establish an industry benchmark as a reference. As the globally recognized fourth-generation laser display technology, Hisense will not be the leader with its undisputed core technical advantages, iterative advantages, health and environmental advantages.
4. Hisense + Toshiba high-end dual brands are expected in the future.
Since the acquisition of Toshiba Image Solutions (TVS) in 2018, Hisense Video has completed the switch to free TVS sales channels. By complementing the product line, it has improved product competitiveness, and built its own service system to reduce costs and improve user experience. , So that TVS management has improved significantly and realized turnaround.
5.the independent chip technology has moved towards the top ranks
For a long time, Hisense, a technology-based enterprise, has pursued independent chip technology. With the mass production of Hisense's high-end series products, the development of Hisense's technology is also accelerating, with obvious advantages. Hisense chip IP has strong compatibility and can be used in laser TV, commercial display and other new display fields, providing strong support for the differentiation of the whole product.
