Gabe
Member
Lenovo is again eyeing the TV market. Sources said it commissioned a factory to produce TV products and has been 3C certification. In fact, Lenovo as early as 11 years ago the layout of smart TV, due to the positioning and characteristics of the unclear reasons 7 years gradually faded out of the market.
Having failed in the TV market, why is Lenovo interested in the TV market again? The industry believes that the most likely is Lenovo in the smart ecological closed-loop efforts.
At CES 2012, Lenovo showed off its first K91 smart TV, sounding the horn to enter the TV market. At that time, the competition in the TV industry was very fierce. In addition, Internet brands entered the market a few years ago, which led to a great impact on traditional TV brands, and the whole TV market was in a vicious price war competition.
In fact, judging from its business expansion in recent years, Lenovo is actively exploring computers, smartphones, tablet computers, smart homes, smart cockpits, etc., but it is not as smooth as expected.
Liu Fei, research director of the consumer electronics Division of AVC, said that TV intelligence, scene, ecological has become an important direction to break through the industry, in the home entertainment scene and ecological status is becoming more and more important.
Entering the TV industry, on the one hand, Lenovo's intelligent ability can give more possibilities to TV products, and on the other hand, the layout of its scene-oriented stores can also support the experience and sales of TV products.
However, when consumer electronics brands enter the TV circle, they should not be limited to traditional TV products. They should carry out ecological product innovation without TV through technological advantages and full category advantages, make TV an important part of home intelligent ecology, and realize enterprise intelligent ecological premium.
Having failed in the TV market, why is Lenovo interested in the TV market again? The industry believes that the most likely is Lenovo in the smart ecological closed-loop efforts.
At CES 2012, Lenovo showed off its first K91 smart TV, sounding the horn to enter the TV market. At that time, the competition in the TV industry was very fierce. In addition, Internet brands entered the market a few years ago, which led to a great impact on traditional TV brands, and the whole TV market was in a vicious price war competition.
In fact, judging from its business expansion in recent years, Lenovo is actively exploring computers, smartphones, tablet computers, smart homes, smart cockpits, etc., but it is not as smooth as expected.
Liu Fei, research director of the consumer electronics Division of AVC, said that TV intelligence, scene, ecological has become an important direction to break through the industry, in the home entertainment scene and ecological status is becoming more and more important.
Entering the TV industry, on the one hand, Lenovo's intelligent ability can give more possibilities to TV products, and on the other hand, the layout of its scene-oriented stores can also support the experience and sales of TV products.
However, when consumer electronics brands enter the TV circle, they should not be limited to traditional TV products. They should carry out ecological product innovation without TV through technological advantages and full category advantages, make TV an important part of home intelligent ecology, and realize enterprise intelligent ecological premium.
