PlayStation CEO wants PS4 users to upgrade to the PS5

Lennon

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A SONY executive joked on a recent conference call that the PlayStation 5 might be cheaper than we initially thought, although the company did not mention the actual price of the new console. But Jim Ryan, chief executive of PlayStation, has had plenty to say about SONY's strategy for the next-generation console and suggested that upgrading to the PS5 next holiday season should be a no-brainer. That's because SONY is clearly doing all it can to make it happen.

In an interview with the gaming industry, Ryan explained that SONY is preparing for a major release next year, and the company hopes to move PS4 customers to the next version as soon as possible.

While no release date has been announced for the PS5, many are analyzing the upgrade. Is it worth buying a new host on launch day? Will it be expensive? Is there enough stock? Is it backwards compatible? What about the new game? Ryan may not have answered all of these questions, but reading between the lines certainly sounds like the company's massive PS5 launch remember -- we emphasize:

PlayStation 5

These players are networked, sticky, participatory, and PlayStation enthusiastic, to a degree we have never seen in previous generations. As we move into the next generation in 2020, one of our tasks -- and probably our main task -- is to transition the community from PlayStation 4 to PlayStation 5, and at a scale and speed we've never had before.

That review alone seems to suggest that SONY's goal is to sell as many ps5s as possible on the day they go on sale. That means SONY could produce as many consoles as possible by the end of the decade -- with rumours that it will launch the console in early December next year to stock AMD's 7nm chips.

In addition to supply, the PS5 also needs to be affordable for SONY to achieve "scale and speed," or players may keep using the older models they already have until the price drops.
 
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