Aurzen ZIP: The World's First Tri-Fold Portable Projector Takes CES 2025 by Storm
At the beginning of this year, Shenzhen-based Noto Optoelectronics made waves at CES 2025 in Las Vegas with the launch of the Aurzen ZIP, the world's first tri-fold portable projector. This innovative device not only captured industry attention but also won an innovation award.
Revolutionary Design
The Aurzen ZIP stands out with its unique tri-fold design, eliminating the need for traditional tripods. Simply pull it into a Z-shape, and it's ready to use, offering unprecedented convenience. The design is reminiscent of tri-fold smartphones:
1. First Fold: Houses the world's thinnest 8mm HD optical engine and a compact DLP microchip.
2. Second Fold: Features dual high-strength aluminum alloy hinges for precise angle adjustment and built-in ultra-thin stereo speakers.
3. Third Fold: Contains the battery and anti-slip base, ensuring versatility in various usage scenarios.
Compact and Powerful
The ZIP projector is incredibly compact, with a thickness comparable to a coin's diameter and a weight similar to a smartphone. Its volume is about half that of traditional projectors, making it easy to carry in a handbag or small pouch. The dual high-strength aluminum alloy hinges allow for flexible height and angle adjustments.
In terms of performance, the ZIP projector boasts auto-focus and auto keystone correction, providing a hassle-free projection experience. Despite its small folded size of 3.31 x 3.07 x 1.02 inches (84 x 78 x 26 mm) and weight of just 9.88 oz (280 g), it delivers a brightness of 100 ANSI lumens and a native resolution of 720p.
Seamless Connectivity
One standout feature is its ability to project with a single click without needing Wi-Fi. The experience is as seamless as using AirPods, and it's compatible with iOS, macOS, Android, and Windows devices.
Market Success
Thanks to its unique design and ultra-portability, the ZIP projector has already become a hot seller in overseas markets. On Kickstarter, it raised over $526,000, surpassing its funding goal by an impressive 10,547%. At a price point of around $249, this translates to approximately 2,100 units sold in just about a month, making it a breakout hit in this year's projector market.
Industry Insights
The success of the Aurzen ZIP offers valuable lessons for the projector industry:
1. Diversification is Key: In a market with slowing growth, relying solely on hardware performance improvements may not be enough. Diversifying product forms to meet mobile scene demands and targeting outdoor entertainment and instant sharing needs can drive the development of lightweight, highly adaptable devices. This could be a crucial strategy for expanding the smart projector market.
2. Setting a Template for Global Expansion: The ZIP projector's innovative design and use of high-end technologies like ToF and DLP chips in consumer-grade products have filled a gap in portability and functionality. By positioning itself as a "camping essential" and "mobile social tool," it has proven that Chinese brands can succeed globally without relying solely on low prices.
Future Trends
The projector market is likely to further diversify, with portable products evolving towards higher resolution, longer battery life, and better ecosystem integration. Traditional brands will need to adapt to the competitive pressures of these emerging segments.
The Aurzen ZIP's success points to a new direction for the industry: breaking through in multi-dimensional scenarios and elevating projector applications to new heights. This could be the key to the next phase of growth for smart projectors!
At the beginning of this year, Shenzhen-based Noto Optoelectronics made waves at CES 2025 in Las Vegas with the launch of the Aurzen ZIP, the world's first tri-fold portable projector. This innovative device not only captured industry attention but also won an innovation award.
Revolutionary Design
The Aurzen ZIP stands out with its unique tri-fold design, eliminating the need for traditional tripods. Simply pull it into a Z-shape, and it's ready to use, offering unprecedented convenience. The design is reminiscent of tri-fold smartphones:
1. First Fold: Houses the world's thinnest 8mm HD optical engine and a compact DLP microchip.
2. Second Fold: Features dual high-strength aluminum alloy hinges for precise angle adjustment and built-in ultra-thin stereo speakers.
3. Third Fold: Contains the battery and anti-slip base, ensuring versatility in various usage scenarios.
Compact and Powerful
The ZIP projector is incredibly compact, with a thickness comparable to a coin's diameter and a weight similar to a smartphone. Its volume is about half that of traditional projectors, making it easy to carry in a handbag or small pouch. The dual high-strength aluminum alloy hinges allow for flexible height and angle adjustments.
In terms of performance, the ZIP projector boasts auto-focus and auto keystone correction, providing a hassle-free projection experience. Despite its small folded size of 3.31 x 3.07 x 1.02 inches (84 x 78 x 26 mm) and weight of just 9.88 oz (280 g), it delivers a brightness of 100 ANSI lumens and a native resolution of 720p.
Seamless Connectivity
One standout feature is its ability to project with a single click without needing Wi-Fi. The experience is as seamless as using AirPods, and it's compatible with iOS, macOS, Android, and Windows devices.
Market Success
Thanks to its unique design and ultra-portability, the ZIP projector has already become a hot seller in overseas markets. On Kickstarter, it raised over $526,000, surpassing its funding goal by an impressive 10,547%. At a price point of around $249, this translates to approximately 2,100 units sold in just about a month, making it a breakout hit in this year's projector market.
Industry Insights
The success of the Aurzen ZIP offers valuable lessons for the projector industry:
1. Diversification is Key: In a market with slowing growth, relying solely on hardware performance improvements may not be enough. Diversifying product forms to meet mobile scene demands and targeting outdoor entertainment and instant sharing needs can drive the development of lightweight, highly adaptable devices. This could be a crucial strategy for expanding the smart projector market.
2. Setting a Template for Global Expansion: The ZIP projector's innovative design and use of high-end technologies like ToF and DLP chips in consumer-grade products have filled a gap in portability and functionality. By positioning itself as a "camping essential" and "mobile social tool," it has proven that Chinese brands can succeed globally without relying solely on low prices.
Future Trends
The projector market is likely to further diversify, with portable products evolving towards higher resolution, longer battery life, and better ecosystem integration. Traditional brands will need to adapt to the competitive pressures of these emerging segments.
The Aurzen ZIP's success points to a new direction for the industry: breaking through in multi-dimensional scenarios and elevating projector applications to new heights. This could be the key to the next phase of growth for smart projectors!
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