China's Smart Projector Market in 2024: A Mixed Bag of Growth and Challenges
According to the latest data from Luotu Technology, China's smart projector market (excluding laser TVs) sold 6.042 million units in 2024, marking a 3.0% year-on-year increase. However, the sales revenue dropped by 3.5% to approximately $1.4 billion. After a downturn in 2023, the smart projector market rebounded in 2024, surpassing the 6 million unit mark and steering back into positive growth territory. Despite this recovery, Luotu Technology predicts a challenging outlook for 2025, citing a complex global environment and shifting market dynamics.
Market Pressures and Competitive Landscape
The smart projector market is facing significant pressures. The global situation remains volatile, transitioning from traditional stability to dynamic changes. Additionally, the rise of large-screen TVs, particularly those with 85-inch and 100-inch displays, is intensifying competition. The average size of TVs sold in China reached 63.5 inches in 2024, up 3.3 inches from the previous year, indicating a strong consumer preference for larger screens. This trend is eroding the price and size advantages that smart projectors once held.
Strategic Responses to Market Challenges
To navigate these challenges, industry experts suggest several strategies:
1. Expanding Overseas Markets: By extending market reach internationally, smart projector brands can leverage overseas growth to bolster their domestic base.
2. Enhancing Product Quality: Focusing on technological advancements such as 4K resolution and tri-laser technology can elevate the quality of smart projectors, making them competitive with high-end LCD TVs.
3. Diversifying Application Scenarios: Smart projectors should optimize for specific use cases like home theaters and mobile offices, emphasizing portability and flexible installation.
Technological and Pricing Strategies
- Technology: Improvements in brightness, resolution, and contrast are crucial. Smart features like auto-focus and voice control can also enhance appeal.
- Content Ecosystem: Integrating built-in streaming platforms can provide users with a richer content library.
- Pricing: Adopting a differentiated pricing strategy can help avoid direct competition with LCD TVs, targeting instead the mid-to-high-end market or offering value-for-money entry-level models.
Conclusion
As smart projectors face the "reverse impact" from large-screen TVs in 2025, the key to their success lies in elevating product quality and diversifying product forms. By transcending the traditional display device category and leveraging optical technology innovations, smart projectors can redefine spatial display and carve out new market niches. This strategic shift from "replacing TVs" to "redefining space display" will be pivotal in sustaining growth and relevance in the evolving consumer electronics landscape.
According to the latest data from Luotu Technology, China's smart projector market (excluding laser TVs) sold 6.042 million units in 2024, marking a 3.0% year-on-year increase. However, the sales revenue dropped by 3.5% to approximately $1.4 billion. After a downturn in 2023, the smart projector market rebounded in 2024, surpassing the 6 million unit mark and steering back into positive growth territory. Despite this recovery, Luotu Technology predicts a challenging outlook for 2025, citing a complex global environment and shifting market dynamics.
Market Pressures and Competitive Landscape
The smart projector market is facing significant pressures. The global situation remains volatile, transitioning from traditional stability to dynamic changes. Additionally, the rise of large-screen TVs, particularly those with 85-inch and 100-inch displays, is intensifying competition. The average size of TVs sold in China reached 63.5 inches in 2024, up 3.3 inches from the previous year, indicating a strong consumer preference for larger screens. This trend is eroding the price and size advantages that smart projectors once held.
Strategic Responses to Market Challenges
To navigate these challenges, industry experts suggest several strategies:
1. Expanding Overseas Markets: By extending market reach internationally, smart projector brands can leverage overseas growth to bolster their domestic base.
2. Enhancing Product Quality: Focusing on technological advancements such as 4K resolution and tri-laser technology can elevate the quality of smart projectors, making them competitive with high-end LCD TVs.
3. Diversifying Application Scenarios: Smart projectors should optimize for specific use cases like home theaters and mobile offices, emphasizing portability and flexible installation.
Technological and Pricing Strategies
- Technology: Improvements in brightness, resolution, and contrast are crucial. Smart features like auto-focus and voice control can also enhance appeal.
- Content Ecosystem: Integrating built-in streaming platforms can provide users with a richer content library.
- Pricing: Adopting a differentiated pricing strategy can help avoid direct competition with LCD TVs, targeting instead the mid-to-high-end market or offering value-for-money entry-level models.
Conclusion
As smart projectors face the "reverse impact" from large-screen TVs in 2025, the key to their success lies in elevating product quality and diversifying product forms. By transcending the traditional display device category and leveraging optical technology innovations, smart projectors can redefine spatial display and carve out new market niches. This strategic shift from "replacing TVs" to "redefining space display" will be pivotal in sustaining growth and relevance in the evolving consumer electronics landscape.
