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Apple has officially announced its Fall 2025 event, scheduled for September 9 at 10 a.m. PDT at Apple Park. The event theme is “Awe dropping”. From the liquid-glass thermal imagery in the invitation, analysts believe Apple will unveil major breakthroughs in thermal management and ultra-thin product design.
More than 10 new products across multiple categories are expected, making this one of Apple’s biggest launch events yet. Below is a full roundup of everything rumored so far.
Additional iPhone 17 Features:
Alongside the iPhone lineup, Apple is preparing to unveil a wide range of new devices:
More than 10 new products across multiple categories are expected, making this one of Apple’s biggest launch events yet. Below is a full roundup of everything rumored so far.
iPhone 17 Series
iPhone 17 (Standard)
- Design: Continues the iPhone 16’s style with a pill-shaped dual-camera module in a vertical layout — simple yet classic.
- Display: For the first time, the standard iPhone gets ProMotion technology with a 120Hz refresh rate, delivering smoother scrolling and animations.
- Performance: Powered by the 3nm+ A19 Bionic chip, with a 300% boost in AI performance, enabling faster multitasking and app usage.
- Camera: Upgraded 24MP front camera for clearer selfies and video calls; improved rear cameras for everyday photography.
iPhone 17 Air
- Design: Replaces the Plus line with an ultra-thin 5.5mm body (6.25mm including the camera module) — the thinnest iPhone ever. Features a unique horizontal camera strip with a single 48MP lens for a sleek and lightweight look.
- Performance: Equipped with the A19 chip, 12GB RAM, and a 2800mAh battery, balancing performance and power efficiency.
- Connectivity: Supports Wi-Fi 7 and goes fully eSIM-only, eliminating the physical SIM slot.
iPhone 17 Pro
- Design: Features a horizontal matrix camera system with three lenses (main, ultra-wide, periscope telephoto) on the left, plus flash and LiDAR on the right. To reduce cost and carbon footprint, Apple is using aluminum alloy with a hybrid glass back for MagSafe and wireless charging.
- Display: Expected to include a matte nano-texture anti-reflective screen, similar to iMac and MacBook Pro, improving visibility in bright environments.
- Performance: Runs on the A19 Pro chip, with GeekBench 6 scores exceeding 4000 (single-core) and 10,000 (multi-core). A vapor chamber cooling system boosts gaming stability by 30%. For instance, Genshin Impact can run at full frame rates for an hour with the phone staying at just 41°C, cooler than the iPhone 16 Pro.
- Camera: Triple 48MP rear cameras with 5x optical zoom, delivering major improvements in photography.
iPhone 17 Pro Max
- Design: Similar to the Pro model but with a larger body to house a bigger battery.
- Performance: A19 Pro chip with 12GB RAM, paired with vapor chamber cooling for sustained high performance.
- Camera: Triple 48MP lenses with up to 8x optical zoom.
- Battery: Upgraded to 5500mAh, a 500mAh increase over the previous generation, improving endurance by 18%. Supports two-way satellite texting (available in China and the US).
Additional iPhone 17 Features:
- All models expected to support holographic interaction, introducing a new way to interact with devices.
- eSIM-only worldwide rollout, marking the end of physical SIM cards.
Other Products at Apple’s 2025 Fall Event
Alongside the iPhone lineup, Apple is preparing to unveil a wide range of new devices:
- Apple Watch Ultra 3: Larger display, S11 chip, 5G and satellite messaging support, faster charging, and wide-angle OLED for improved side-view brightness.
- Apple Watch Series 11: Standard upgrades with the S11 chip; beta testing of iOS 26 hints at a new “Sleep Score” feature.
- Apple Watch SE 3: Bigger display, S11 chip, improved features. Earlier rumors of a colorful plastic case have been scrapped.
- Next-gen iPad Pro: Powered by the M5 chip, featuring dual front-facing cameras optimized for both portrait and landscape use, enhancing video calls.
- Vision Pro Update: Likely to switch to an M4 or M5 chip, with a redesigned, more comfortable head strap for long sessions.
- Apple TV 4K (4th Gen): Equipped with an A17 Pro chip, Apple’s in-house Wi-Fi/Bluetooth chip, and support for Wi-Fi 6E or Wi-Fi 7.
- HomePod mini (2nd Gen): Upgraded with an S9 or newer chip, improved wireless support, and better audio quality.
- AirTag 2: Tracking range tripled, more tamper-resistant speaker, improved low-battery alerts.
- AirPods Pro 3: All-new design, stronger active noise cancellation, plus heart-rate monitoring.
- Studio Display 2: Expected in late 2025 or early 2026, adopting mini-LED backlighting for superior display performance.