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In the early hours of January 7th, Beijing time, just before the opening of CES 2025, Hisense held a display technology launch event, unveiling the world's first RGB three-dimensional color control LCD technology. At the same time, Hisense showcased the world's first and largest 116-inch RGB-Mini LED TV, which utilizes this groundbreaking technology, at the CES exhibition.
The Era of RGB-Mini LED TV Displays Has Arrived Picture quality remains one of the top considerations for global consumers when purchasing a TV. From a technical perspective, picture quality is determined by multiple factors, including color purity, color gamut area, color volume, and color control precision. For instance, color purity determines the vibrancy of colors and the visual impact of the image—higher purity results in more vivid and lifelike visuals. The color gamut area defines the range of colors a display can reproduce; a larger gamut means a richer and more diverse palette, enhancing the overall viewing experience. In display technology, whether it's WOLED or QD-OLED, none can directly emit light in the three primary colors (RGB). Instead, they rely on secondary color conversion. For example, QD-OLED uses blue OLED light as the primary source, which then excites a quantum dot coating to convert blue light into red and green light, adding an extra conversion step. In contrast, Hisense's RGB-Mini LED technology employs RGB primary color light sources combined with partitioned light and color control, allowing independent adjustment of the brightness of each RGB light source to produce the desired brightness and a wide spectrum of colors without the need for secondary color conversion. This achieves the true essence of "three primary colors generating trillions of hues." Moreover, compared to conventional light sources, Hisense's RGB three-dimensional color control LCD technology adds a chromaticity dimension to the traditional two-dimensional (spatial) brightness control, evolving from simple light control to simultaneous light and color control, marking a significant technological leap.
Li Wei, President of Hisense Visual Technology, stated, "The newly launched Hisense RGB-Mini LED TV achieves an ultra-high color gamut area of 97% BT.2020, surpassing traditional Mini LED by over 20%, approaching the ideal range of the industry's highest color gamut standards." Additionally, the Hisense RGB-Mini LED TV boasts an 87% color volume, with high color purity levels of 99%/92%/100%, and a color control precision of 3*26bits. These specifications set a new benchmark for RGB-Mini LED TVs. Not only that, but compared to QD-OLED TVs and traditional Mini LED TVs, Hisense's RGB-Mini LED TV achieves over 20% energy savings. Based on the global TV ownership of 1.5 billion units, this could reduce annual CO2 emissions by approximately 490 million tons worldwide. "Two Chips" Ignite a Display Revolution The transition from white LED backlighting to RGB LED backlighting represents a revolutionary upgrade in the underlying technology for LCD TVs. However, the larger the screen, the more challenging this upgrade becomes. Many TV brands have attempted this but have yet to reach mass production.
Hisense's breakthrough in developing and applying RGB three-dimensional color control LCD technology lies in its robust independent chip R&D capabilities. The Hisense RGB-Mini LED TV is equipped with the company's self-developed next-generation Xinqi AI picture quality chip, the world's first RGB light and color co-control chip, which has overcome the industry's long-standing challenge of simultaneous light and color control. Its CPU single-core performance has increased by 40%, and its scene perception computing power has improved by 70%, providing the foundation for more complex 3*26bits high-precision color control. This upgraded RGB light and color co-control chip adopts a dual-control architecture for RGB backlighting and LCD panels, redefining the color management system. It achieves precise control of RGB multi-primary color displays, from AI analysis and recognition of display scenes to AI adaptive light control and high-precision color control. To enable the mass production of RGB three-dimensional color control LCD technology, Hisense leveraged its subsidiary, Qianzhao Optoelectronics, to develop world-leading high-performance RGB-Mini LED backlight chips. The company also overcame key bottlenecks in the application of RGB LED chips, such as efficiency, lifespan, color deviation, and color purity, becoming the first to industrialize three-primary color backlighting. Furthermore, centered around the picture quality chip, Hisense pioneered an RGB three-dimensional color control chip system. This system achieves ultra-fast transmission and control of backlight data through comprehensive, full-chain coordination of display modules related to LCD and backlighting, ensuring perfect synchronization between backlight and image updates. On the backend display side, Hisense's proprietary RGB light and color co-control algorithm customizes anti-aging treatments based on the different lifespan curves of the three-color backlight LEDs, extending product longevity and consistently delivering stable picture quality to users. The World's Largest 116-inch RGB-Mini LED TV Set for Mass Production With the release of RGB three-dimensional color control LCD technology, products utilizing this innovation have also come to fruition. At CES 2025, Hisense unveiled the world's first and largest 116-inch RGB-Mini LED TV featuring this technology, which is set to enter mass production and hit the market in March this year. This marks the official commercialization of Hisense's RGB three-dimensional color control LCD technology.
According to data from Omdia, as of the third quarter of 2024, Hisense has led the global market share for 100-inch and larger TVs for four consecutive quarters. The launch of the Hisense 116-inch RGB-Mini LED TV not only strengthens Hisense's portfolio in the ultra-large screen segment but also solidifies its leadership position in the global 100-inch TV market.
