A Magical Transformation at 97 Brick Lane, London
At 97 Brick Lane in London, an ordinary corner shop underwent a fantastical makeover: AOTO Electronics and its partners transformed it into an immersive digital space blending technology and culture. In the pop-up event *Setting Up Shop*, AOTO’s RM-series LED screens were embedded into narrow walls, turning a once-cluttered newspaper corner into an XR fashion runway backdrop. Here, kids could "visit" the Great Wall of Beijing or "shake hands" with Lionel Messi—a democratized solution challenging the notion that virtual production is only possible in professional studios.
The Rise of New Productive Forces: XR Virtual Production’s "Film+" Expansion
The global XR virtual production industry is growing at an unprecedented pace, with Chinese companies leading the charge. In 2024 alone, over 100 Chinese films and micro-dramas—including hits like *Dreams Return*, *Blossoms Shanghai*, and *Lady of An Guo*—leveraged this technology to slash production timelines and costs.
Chinese firms have made remarkable breakthroughs. AOTO Electronics’ collaborative project, *XR Control System for Large-Scale Virtual Scene Rendering*, won the 2024 Science and Technology Progress Award (Second Prize) from the China Society of Motion Picture and Television Engineers. The project achieved world-leading performance in rendering latency, camera calibration speed, and 3D LUT precision. By April 2025, AOTO had delivered over 80 mid-to-large XR/VP virtual studio projects globally, capturing nearly one-third of the market share.
Yet, XR’s domestic breakthroughs are just the beginning. Industry experts note the sector is entering its second phase: cost reductions and tech advancements are unlocking applications far beyond filmmaking.
For example:
- Cultural Tourism & Education: XR has redefined engagement. The *Terracotta Warriors’ Magical Night* immersive experience at Xi’an’s Tang Paradise drew 6,000–7,000 daily visitors at peak times.
- Retail: Virtual production elevates live commerce. During the 2024 Mid-Autumn Festival, AOTO’s subsidiary CXDW powered Chow Tai Seng’s XR live stream, achieving $140,000+ GMV on day one.
- New Retail: Bakery brand LUXIHE’s 2024 Lunar New Year XR livestream, *LUXIHE’s MAX-Festive Metaverse*, drove $350,000 in sales.
XR’s essence isn’t exclusive to Hollywood—it’s a fusion of digital content and real-world interaction. Beyond film/TV, its potential spans:
- Weddings (virtual backdrops, photo shoots)
- Interactive cultural experiences (e.g., fighting alongside *Ne Zha*)
- Immersive education, exhibitions, and gaming
- Themed restaurants, hotels, and more.
“Today, everyone shoots videos; tomorrow, everyone will use XR to create boundary-breaking, virtual-physical content!” experts predict. This isn’t limited to today’s ~200 global studios—it’s the foundation of a trillion-dollar digital-AI convergence.
Democratizing XR: Innovation Overcomes Challenges
“Virtual production for every street corner!” But achieving this requires overcoming hurdles: lightweight hardware, lower costs, and seamless UX.
Traditional XR studios demand thousands of LED panels, high-end servers, and 5,000+ sq ft spaces—far from scalable. AOTO’s Brick Lane project offered a solution: embedding LED walls into compact spaces, proving high-quality XR can thrive in community centers, pop-ups, and more.
At CES 2025, AOTO unveiled *BoRoom*, an enterprise-grade XR suite. Integrating Coruscant (AOTO’s virtual production OS), Vormir (generative tools), and XR LED screens, it’s designed for education, healthcare, and corporate use—prioritizing simplicity and scalability.
As Micro LED costs drop and software optimizes, XR is becoming accessible. Yet, democratization demands smarter tools: automated workflows, AI-assisted rendering, and plug-and-play content libraries. For instance, AOTO’s smart filming system syncs LED walls, motion capture, and game engines, streamlining production for non-experts.
Content is equally critical. Beyond blockbuster assets, XR needs adaptable templates—whether for cultural heritage sites, sports fandom, or AI-generated worlds. “Software and content are the next frontiers—they’ll define new business models,” analysts stress.
Pioneering the Future: AOTO’s Head Start
Per Unity’s *2025 XR Growth Report*, the immersive tech market will skyrocket from $183.96B (2024) to $1.7T (2032), a 32.1% CAGR.
Key drivers:
1. AI + Virtual Production: Revolutionizing filmmaking efficiency.
2. Mainstream Adoption: XR is spreading to livestreams, events, and short-form content.
AOTO and CXDW are building end-to-end solutions:
- Hardware: LED displays, tracking systems, servers.
- Software: Coruscant OS, Vormir AIGC tools, UE5 asset teams.
- Ecosystem: Open APIs, customizable services for clients of all sizes.
“I never imagined a corner shop could become a light-and-shadow theater,” marveled Grammy winner Jelly D. Soon, such wonder will echo worldwide as XR blends into daily life.
Imagine:
- Saving Messi’s penalty kicks in a department store.
- Battling deities alongside *Ne Zha*.
- Meditating with Buddha atop Ling Mountain.
This future isn’t distant—and AOTO is already leading the charge.
At 97 Brick Lane in London, an ordinary corner shop underwent a fantastical makeover: AOTO Electronics and its partners transformed it into an immersive digital space blending technology and culture. In the pop-up event *Setting Up Shop*, AOTO’s RM-series LED screens were embedded into narrow walls, turning a once-cluttered newspaper corner into an XR fashion runway backdrop. Here, kids could "visit" the Great Wall of Beijing or "shake hands" with Lionel Messi—a democratized solution challenging the notion that virtual production is only possible in professional studios.
The Rise of New Productive Forces: XR Virtual Production’s "Film+" Expansion
The global XR virtual production industry is growing at an unprecedented pace, with Chinese companies leading the charge. In 2024 alone, over 100 Chinese films and micro-dramas—including hits like *Dreams Return*, *Blossoms Shanghai*, and *Lady of An Guo*—leveraged this technology to slash production timelines and costs.
Chinese firms have made remarkable breakthroughs. AOTO Electronics’ collaborative project, *XR Control System for Large-Scale Virtual Scene Rendering*, won the 2024 Science and Technology Progress Award (Second Prize) from the China Society of Motion Picture and Television Engineers. The project achieved world-leading performance in rendering latency, camera calibration speed, and 3D LUT precision. By April 2025, AOTO had delivered over 80 mid-to-large XR/VP virtual studio projects globally, capturing nearly one-third of the market share.
Yet, XR’s domestic breakthroughs are just the beginning. Industry experts note the sector is entering its second phase: cost reductions and tech advancements are unlocking applications far beyond filmmaking.
For example:
- Cultural Tourism & Education: XR has redefined engagement. The *Terracotta Warriors’ Magical Night* immersive experience at Xi’an’s Tang Paradise drew 6,000–7,000 daily visitors at peak times.
- Retail: Virtual production elevates live commerce. During the 2024 Mid-Autumn Festival, AOTO’s subsidiary CXDW powered Chow Tai Seng’s XR live stream, achieving $140,000+ GMV on day one.
- New Retail: Bakery brand LUXIHE’s 2024 Lunar New Year XR livestream, *LUXIHE’s MAX-Festive Metaverse*, drove $350,000 in sales.
XR’s essence isn’t exclusive to Hollywood—it’s a fusion of digital content and real-world interaction. Beyond film/TV, its potential spans:
- Weddings (virtual backdrops, photo shoots)
- Interactive cultural experiences (e.g., fighting alongside *Ne Zha*)
- Immersive education, exhibitions, and gaming
- Themed restaurants, hotels, and more.
“Today, everyone shoots videos; tomorrow, everyone will use XR to create boundary-breaking, virtual-physical content!” experts predict. This isn’t limited to today’s ~200 global studios—it’s the foundation of a trillion-dollar digital-AI convergence.
Democratizing XR: Innovation Overcomes Challenges
“Virtual production for every street corner!” But achieving this requires overcoming hurdles: lightweight hardware, lower costs, and seamless UX.
Traditional XR studios demand thousands of LED panels, high-end servers, and 5,000+ sq ft spaces—far from scalable. AOTO’s Brick Lane project offered a solution: embedding LED walls into compact spaces, proving high-quality XR can thrive in community centers, pop-ups, and more.
At CES 2025, AOTO unveiled *BoRoom*, an enterprise-grade XR suite. Integrating Coruscant (AOTO’s virtual production OS), Vormir (generative tools), and XR LED screens, it’s designed for education, healthcare, and corporate use—prioritizing simplicity and scalability.
As Micro LED costs drop and software optimizes, XR is becoming accessible. Yet, democratization demands smarter tools: automated workflows, AI-assisted rendering, and plug-and-play content libraries. For instance, AOTO’s smart filming system syncs LED walls, motion capture, and game engines, streamlining production for non-experts.
Content is equally critical. Beyond blockbuster assets, XR needs adaptable templates—whether for cultural heritage sites, sports fandom, or AI-generated worlds. “Software and content are the next frontiers—they’ll define new business models,” analysts stress.
Pioneering the Future: AOTO’s Head Start
Per Unity’s *2025 XR Growth Report*, the immersive tech market will skyrocket from $183.96B (2024) to $1.7T (2032), a 32.1% CAGR.
Key drivers:
1. AI + Virtual Production: Revolutionizing filmmaking efficiency.
2. Mainstream Adoption: XR is spreading to livestreams, events, and short-form content.
AOTO and CXDW are building end-to-end solutions:
- Hardware: LED displays, tracking systems, servers.
- Software: Coruscant OS, Vormir AIGC tools, UE5 asset teams.
- Ecosystem: Open APIs, customizable services for clients of all sizes.
“I never imagined a corner shop could become a light-and-shadow theater,” marveled Grammy winner Jelly D. Soon, such wonder will echo worldwide as XR blends into daily life.
Imagine:
- Saving Messi’s penalty kicks in a department store.
- Battling deities alongside *Ne Zha*.
- Meditating with Buddha atop Ling Mountain.
This future isn’t distant—and AOTO is already leading the charge.
