Google Low-end Chromecast: To take on Roku and Amazon


Google is working on a low-end Chromecast with Google TV that will cost less than its current model and have a lower video resolution than its current model.

Upcoming low-end Chromecast devices will ship with Google TV software and will still include a remote, targeting the entry-level streaming media player market.

Google Low-end Chromecast.jpg

Currently, the entry-level streaming media player market in the United States is highly competitive, with prices ranging from $19.99 to $39.99, with only Roku and Amazon Fire TV available in a variety of models;

And Google now only has a Chromecast with Google TV, priced at $49.99, which is $10 more than the entry-level streaming media player.

This time, Google was revealed to be developing a low-end Chromecast device, apparently trying to grab a place in the entry-level streaming device player market.

In the US streaming media player market, Roku has the largest market share, accounting for 38% of the market shipments; followed by Amazon's Fire TV, with a market share of 33%; third is Apple TV, with a market share of 13%; and Google China's Chromecast is fourth, with a market share of only 10%, a significant gap between Roku and Amazon's Fire TV.