On March 29, 2016, Xiaomi launched a new ecological chain brand -- MIJIA in Beijing. This brand is dedicated to carrying products from Xiaomi's supply chain. Common Mijia projectors, MIJIA Internet air conditioners and Mijia laser TVS can be said to be Xiaomi products. The Xiaomi brand is dedicated to carrying Xiaomi's own products.
Relying on Xiaomi ecological chain system, Mijia App is the control center and e-commerce platform of Xiaomi ecological chain products. It integrates device control, e-commerce marketing, crowd-funding platform and scene sharing. It is mainly intelligent hardware and provides users with an overall solution of intelligent life covering hardware and home service products. It can realize interconnection with all intelligent products of Xiaomi and the ecological chain.