Nintendo Animal Crossing have blown the Chinese fans circle


The Nintendo game Animal Crossing have blown the Chinese fans circle. It has been this year's explosive game. Because of its high-profile predecessor, cute and exquisite pictures and high autonomy, it was hosted by Nintendo in late March. Once launched on the Nintendo Switch platform, it quickly became popular all over the world. Industry analyst Daniel Ahmad once said that according to the monitoring, the total sales in Japan in the first week (physical version + digital version) reached 2.5 million copies.

The pre-sale price of the game is 320 yuan in China, which once rose to about 600 yuan on the domestic e-commerce platform, and even led to a substantial increase in the sales of the NS host itself. As of April 5, the global sales of Animal Crossing exceeded 3 million sets, and the industry predicts that the Animal Crossing is likely to become the next popular game with sales exceeding 10 million.

The popularity of this game even caused the Switch to be out of stock in Japan: affected by the covid-19 pandemic, the Switch could not cope with the sudden increase in sales, which caused Nintendo to announce the temporary suspension of the Switch series of game consoles in Japan. This is also the first time Nintendo Switch has been discontinued due to a lack of stock since its release in 2017.

Nintendo's popularity has even driven the premium of surrounding products: even the old book "Nintendo Philosophy", which has been introduced into China in 2011, the second-hand books have risen to 50 yuan-100 yuan each.