According to a related report from Bloomberg, Nintendo is planning to gradually reduce its investment in the mobile gaming field. This company had previously had certain expectations in this field, but the actual results were not very optimistic. The company may gradually reduce mobile game development, Invest and focus more on Switch games.
This year's epidemic has made the mobile game market unprecedentedly prosperous. According to the statistics of Sensor Tower, many game manufacturers have achieved record-breaking profits during this period. According to Newzoo's research and investigation, the mobile game market will reach 77.2 billion US dollars in 2020, which accounts for almost half of the entire game industry. Nintendo's mobile game "Super Mario Parkour" fell rapidly with a double-digit decline. At the same time, the success of Animal Crossing took Switch to a new level.
Since the launch of the mobile game "Super Mario Parkour" last fall, Nintendo has never launched a new mobile game. In a sense, Nintendo’s huge success in the console business has enabled the company to reduce the need and pressure to enter and invest in the mobile gaming field.
Nintendo's expectations for the mobile gaming business have declined, not only because of poor market performance, but also because of platform limitations. Nintendo believes that the company's IP will show its value only when combined with its own designed controller, but currently mobile phones rely on touch screen operation.
This year's epidemic has made the mobile game market unprecedentedly prosperous. According to the statistics of Sensor Tower, many game manufacturers have achieved record-breaking profits during this period. According to Newzoo's research and investigation, the mobile game market will reach 77.2 billion US dollars in 2020, which accounts for almost half of the entire game industry. Nintendo's mobile game "Super Mario Parkour" fell rapidly with a double-digit decline. At the same time, the success of Animal Crossing took Switch to a new level.
Since the launch of the mobile game "Super Mario Parkour" last fall, Nintendo has never launched a new mobile game. In a sense, Nintendo’s huge success in the console business has enabled the company to reduce the need and pressure to enter and invest in the mobile gaming field.
Nintendo's expectations for the mobile gaming business have declined, not only because of poor market performance, but also because of platform limitations. Nintendo believes that the company's IP will show its value only when combined with its own designed controller, but currently mobile phones rely on touch screen operation.
