Report Abstract! Xiaomi continues to lead smart TVs in India


According to the latest statistical report released by market research agency Counterpoint Research, India’s smart TV shipments in 2022 will increase by 28% year-on-year, and online sales will account for 33%.

India Smart TV Shipment 2020

The main information is as follows:

1. Indian local brands will have a market share of 24% in 2022, a significant increase compared to 2021.

2. Smart TVs accounted for more than 90% of overall TV shipments, an all-time high.

3. The average selling price (ASP) in 2022 will decrease by 8% year-on-year.

4. Online channels will account for 33% of total shipments in 2022.

5. MediaTek chips account for about three-fifths of the entire TV market.

India smart TV shipment 2021 Q4 vs 2022 Q4

6. Non-smart TV shipments fell 24% year-over-year.

7. Xiaomi continues to lead the smart TV market in India with an 11% share in 2022.

8. Samsung came in second, having launched new models in the T4000 series in 32-inch and 43-inch sizes last year.

9. LG ranked third.

10 OnePlus is one of the fastest-growing brands in 2022, ranking fourth with an 80% year-on-year increase in shipments. OnePlus came second in the sub-Rs 30,000 price segment. Two models, Y1 and Y1S, were the best sellers.

India smart TV shipment 2021 vs 2022

11. TCL ranked fifth.

12. 96% of smart TVs use LED panels.

More than 99% of TVs are assembled in India, and some high-end TVs need to be imported.