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June 11, 2025 – The global audiovisual technology extravaganza, InfoComm USA 2025, kicked off in Orlando, Florida. At this premier event for the professional AV industry, a signing ceremony stole the spotlight: Unilumin, China’s LED display giant and the world’s top-selling LED smart display brand, officially formed a strategic partnership with Barco, the global leader in visualization solutions from Belgium.
This collaboration isn’t just a powerhouse alliance between the world’s No. 1 smart display brand and a top-tier provider of visualization and image processing systems. It also marks a pivotal shift for Chinese LED companies—from aspiring to "go global" to embracing the mission of "leading the world." The professional AV industry is rapidly evolving into a new era where Chinese display technology takes center stage, fostering a symbiotic global market ecosystem and collaborative value creation among industry titans.
Powerhouse Alliance: Driving Innovation to New Heights
Unilumin is a global leader in LED display technology. Since its LED displays were recognized as a "Single Champion Product" by China’s Ministry of Industry and Information Technology in 2018, the company has maintained its dominance worldwide.
Industry data shows that by 2025, Unilumin has secured multiple No. 1 titles, including:
- Global leader in total revenue among listed LED display companies
- Top in shipment area for LED displays
- Largest exporter of LED screens
Unilumin excels in cutting-edge applications like XR virtual production, high-end rental markets, COB/MIP technologies, and broadcast innovations such as acoustic-transparent LED cinema screens.
Barco, with nearly a century of expertise, is a global AV powerhouse. It dominates high-brightness projection, entertainment, cinema equipment, and control room visualization, backed by extensive patents, core clients, and a worldwide service network. On June 4, *People’s Daily* highlighted Barco’s deepening investments in China, calling it "the most China-savvy international AV giant." Barco has partnered with Chinese leaders like China Film Group and Appotronics, cementing its local influence.
The Unilumin-Barco partnership stole the show at InfoComm USA. Beyond the high-profile signing, live demos of joint solutions showcased their synergistic potential. Analysts note that combining Unilumin’s LED hardware prowess with Barco’s imaging algorithms and global network will deliver groundbreaking AV solutions—brighter, more stable, longer-lasting, and creatively limitless. This collaboration pushes the boundaries of professional LED displays, powering digital upgrades across global industries and accelerating China’s LED globalization.
From Vision to Mission: Unilumin Leads China’s Global Rise
This partnership signals a new phase for China’s LED industry: transitioning from "expanding sales globally" to "leading global innovation."
The shift reflects China’s LED sector’s meteoric rise. Unilumin’s global clout—evidenced by its equal footing with Barco—underscores this progress. In 2024, Unilumin’s overseas revenue surged 18.33%, accounting for 61.45% of total sales. These figures confirm its evolution into a primary creator of global market value.
At an April 24 earnings call, Unilumin outlined its dual strategy: AI-powered display innovation and globalization. In the U.S., its acquisition of Trans-Lux bolsters local manufacturing and tariff resilience. Unilumin’s U.S. subsidiary, ROE Visual, pioneered XR virtual production—a landmark case of Chinese firms acquiring overseas tech and markets.
Unilumin’s next step? Strengthening overseas capabilities and forging more win-win partnerships. The Barco deal exemplifies this shift—from "supplementing global chains" to "shaping them," elevating China’s role from supplier to co-creator of global value ecosystems.
"Empowering global digital display upgrades" requires more than Unilumin’s cutting-edge "optical core." By teaming with top-tier partners, it integrates innovation, market influence, and service networks, reshaping the high-end AV value chain with Chinese ingenuity.
Innovation That Dazzles: Redefining Global Display Standards
Industry experts note China’s leap from "supplying the global table" to "sitting at it"—a testament to its creative and technical prowess.
At InfoComm, Unilumin didn’t just announce partnerships; it unveiled breakthrough products that spotlight China’s LED innovation:
- UMini W1.2: This flagship Mini LED product features the revolutionary Blanc AI engine, integrating five core technologies (Uni-SR 2.0, Uni-MEMC, Uni-CE, Uni-PQ, Uni-Depth) to surpass competitors in clarity, motion smoothness, color accuracy, and depth.
- U-Natural Texture Screen: A game-changer that solves the "black slab" effect when screens are off. Customizable wood or marble finishes let displays blend seamlessly into high-end interiors, opening a new market for LED as architectural material.
- Udesign SV Commercial Transparent Screen: With 95% transparency, it’s nearly invisible when off, preserving store aesthetics and natural light. When activated, it delivers stunning brightness and near-3D holographic effects—ideal for retail, exhibitions, and entertainment.
These innovations underscore Unilumin’s technical edge and China’s growing influence in reshaping global AV markets.
Unilumin’s R&D focus spans foundational display tech and AI applications. Its AI lineup—including holographic assistants, interactive aquariums, and display cubes—leverages proprietary "Shanyin AI" and multimodal interaction, achieving global firsts in niche categories.
The company is also advancing Mini/Micro LED, overcoming technical hurdles to mass-produce P0.4 MIP products. Differentiators like 5-in-1 system cards, image enhancement engines, and transparent/acoustic displays are gaining traction. By 2025, high-end COB/MIP products are projected to comprise 25%-30% of its display business.
Innovation is non-negotiable. In 2024, Unilumin invested $52 million (3.76B RMB) in R&D (4.84% of revenue), secured 370 new patents, and now holds 3,231 patents and 286 software copyrights. Its standards participation spans 180+ international, national, and industry benchmarks, solidifying its end-to-end innovation framework from materials to applications.
This relentless innovation fuels Unilumin’s global ascent. The Barco partnership harmonizes Barco’s "localized global brand" strategy with Unilumin’s ambitions, propelling its leap to "global LED display leader." Once again, Unilumin leads China’s LED industry, embodying the rise of "Made in China" as a global value creator. With pioneers like Unilumin, Chinese innovation will continue delivering indispensable ingenuity to the world stage.
This collaboration isn’t just a powerhouse alliance between the world’s No. 1 smart display brand and a top-tier provider of visualization and image processing systems. It also marks a pivotal shift for Chinese LED companies—from aspiring to "go global" to embracing the mission of "leading the world." The professional AV industry is rapidly evolving into a new era where Chinese display technology takes center stage, fostering a symbiotic global market ecosystem and collaborative value creation among industry titans.
Powerhouse Alliance: Driving Innovation to New Heights
Unilumin is a global leader in LED display technology. Since its LED displays were recognized as a "Single Champion Product" by China’s Ministry of Industry and Information Technology in 2018, the company has maintained its dominance worldwide.
Industry data shows that by 2025, Unilumin has secured multiple No. 1 titles, including:
- Global leader in total revenue among listed LED display companies
- Top in shipment area for LED displays
- Largest exporter of LED screens
Unilumin excels in cutting-edge applications like XR virtual production, high-end rental markets, COB/MIP technologies, and broadcast innovations such as acoustic-transparent LED cinema screens.
Barco, with nearly a century of expertise, is a global AV powerhouse. It dominates high-brightness projection, entertainment, cinema equipment, and control room visualization, backed by extensive patents, core clients, and a worldwide service network. On June 4, *People’s Daily* highlighted Barco’s deepening investments in China, calling it "the most China-savvy international AV giant." Barco has partnered with Chinese leaders like China Film Group and Appotronics, cementing its local influence.
The Unilumin-Barco partnership stole the show at InfoComm USA. Beyond the high-profile signing, live demos of joint solutions showcased their synergistic potential. Analysts note that combining Unilumin’s LED hardware prowess with Barco’s imaging algorithms and global network will deliver groundbreaking AV solutions—brighter, more stable, longer-lasting, and creatively limitless. This collaboration pushes the boundaries of professional LED displays, powering digital upgrades across global industries and accelerating China’s LED globalization.
From Vision to Mission: Unilumin Leads China’s Global Rise
This partnership signals a new phase for China’s LED industry: transitioning from "expanding sales globally" to "leading global innovation."
The shift reflects China’s LED sector’s meteoric rise. Unilumin’s global clout—evidenced by its equal footing with Barco—underscores this progress. In 2024, Unilumin’s overseas revenue surged 18.33%, accounting for 61.45% of total sales. These figures confirm its evolution into a primary creator of global market value.
At an April 24 earnings call, Unilumin outlined its dual strategy: AI-powered display innovation and globalization. In the U.S., its acquisition of Trans-Lux bolsters local manufacturing and tariff resilience. Unilumin’s U.S. subsidiary, ROE Visual, pioneered XR virtual production—a landmark case of Chinese firms acquiring overseas tech and markets.
Unilumin’s next step? Strengthening overseas capabilities and forging more win-win partnerships. The Barco deal exemplifies this shift—from "supplementing global chains" to "shaping them," elevating China’s role from supplier to co-creator of global value ecosystems.
"Empowering global digital display upgrades" requires more than Unilumin’s cutting-edge "optical core." By teaming with top-tier partners, it integrates innovation, market influence, and service networks, reshaping the high-end AV value chain with Chinese ingenuity.
Innovation That Dazzles: Redefining Global Display Standards
Industry experts note China’s leap from "supplying the global table" to "sitting at it"—a testament to its creative and technical prowess.
At InfoComm, Unilumin didn’t just announce partnerships; it unveiled breakthrough products that spotlight China’s LED innovation:
- UMini W1.2: This flagship Mini LED product features the revolutionary Blanc AI engine, integrating five core technologies (Uni-SR 2.0, Uni-MEMC, Uni-CE, Uni-PQ, Uni-Depth) to surpass competitors in clarity, motion smoothness, color accuracy, and depth.
- U-Natural Texture Screen: A game-changer that solves the "black slab" effect when screens are off. Customizable wood or marble finishes let displays blend seamlessly into high-end interiors, opening a new market for LED as architectural material.
- Udesign SV Commercial Transparent Screen: With 95% transparency, it’s nearly invisible when off, preserving store aesthetics and natural light. When activated, it delivers stunning brightness and near-3D holographic effects—ideal for retail, exhibitions, and entertainment.
These innovations underscore Unilumin’s technical edge and China’s growing influence in reshaping global AV markets.
Unilumin’s R&D focus spans foundational display tech and AI applications. Its AI lineup—including holographic assistants, interactive aquariums, and display cubes—leverages proprietary "Shanyin AI" and multimodal interaction, achieving global firsts in niche categories.
The company is also advancing Mini/Micro LED, overcoming technical hurdles to mass-produce P0.4 MIP products. Differentiators like 5-in-1 system cards, image enhancement engines, and transparent/acoustic displays are gaining traction. By 2025, high-end COB/MIP products are projected to comprise 25%-30% of its display business.
Innovation is non-negotiable. In 2024, Unilumin invested $52 million (3.76B RMB) in R&D (4.84% of revenue), secured 370 new patents, and now holds 3,231 patents and 286 software copyrights. Its standards participation spans 180+ international, national, and industry benchmarks, solidifying its end-to-end innovation framework from materials to applications.
This relentless innovation fuels Unilumin’s global ascent. The Barco partnership harmonizes Barco’s "localized global brand" strategy with Unilumin’s ambitions, propelling its leap to "global LED display leader." Once again, Unilumin leads China’s LED industry, embodying the rise of "Made in China" as a global value creator. With pioneers like Unilumin, Chinese innovation will continue delivering indispensable ingenuity to the world stage.
