Why does Disney sell more movies and TV shows to competitors?


Walt Disney is exploring selling more movies and TV shows to competitors, and there is now increasing pressure to curb losses in the streaming TV business.


The entertainment giant is said to be looking to gain more revenue from its content library. The move would represent a shift in strategy, as Disney has been trying to keep most of its original programming exclusively on the Disney + and Hulu streaming services in recent years.

A Disney spokeswoman would not comment.

Last November, Robert Iger returned to Walt Disney Co. as CEO. Robert Iger previously told the company's all-staff meeting that he would put creativity first and would pursue profitability rather than boosting subscriptions to Disney's streaming services.


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This would be a strategic shift for the Burbank, California-based firm, since Disney had previously exclusively kept the majority of its original programming on Disney+ and Hulu.
Disney is under pressure to adjust its streaming strategy and increase its financial performance. Over the last 12 months, shares have decreased by more than 20%.

Doctor Boy

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Disney+ can differentiate itself by focusing on what is has over its competitors - ownership and nostalgia. Other streaming platforms have diverse yet scattered databases based off licensing agreements and other deals.


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Since Disney has been keeping the vast majority of its original content on Disney+ and Hulu, this would be a significant strategic shift for the Burbank, California-based company.
Disney is under pressure to improve its financial performance, therefore the company is reevaluating its streaming strategy. The stock price has dropped by over 20% in the past year.


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It's interesting to see Disney considering a shift in its content strategy. The idea of selling more movies and TV shows to competitors reflects a willingness to explore new avenues for revenue generation. The competition in the streaming TV business has indeed intensified, and pressure to minimize losses is a common challenge in this dynamic landscape.

Disney's historical focus on keeping original content exclusive to Disney+ and Hulu has been a significant strategy. However, adapting to market demands is essential, and this potential change showcases the company's flexibility. It will be intriguing to observe how this approach impacts Disney's relationship with its streaming services and competitors.


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I'm really sad that Disney isn't as powerful as before. I grew up with their movies and series. However, I don't think their quality is the same anymore.


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