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China's TV Market in 2024: High Refresh Rate TVs Steal the Show
January 20th - According to the latest data from AVC (All View Cloud), China's TV market sold 30.86 million units in 2024. While this represents a slight 1.8% decline compared to the previous year, the overall market remains vibrant.
High Refresh Rate TVs Dominate
The standout trend this year is the explosive growth of high refresh rate TVs. Models with 120Hz or higher refresh rates now account for an impressive 58.9% of total sales, nearly doubling from last year's 32.5%. This clearly shows that high refresh rate TVs are becoming the mainstream choice.
Breaking Down the Numbers
- 120Hz TVs: Sales hit 10.59 million units, crossing the 10 million mark for the first time and capturing nearly one-third of the total market.
- 144Hz TVs: As the premium option, these models sold 5.58 million units, a staggering 184.8% increase year-over-year.
This surge in high refresh rate TV sales demonstrates consumers' growing demand for superior visual experiences. As technology advances, it's clear that smoother, more immersive viewing is becoming a top priority for TV buyers in China.
January 20th - According to the latest data from AVC (All View Cloud), China's TV market sold 30.86 million units in 2024. While this represents a slight 1.8% decline compared to the previous year, the overall market remains vibrant.
High Refresh Rate TVs Dominate
The standout trend this year is the explosive growth of high refresh rate TVs. Models with 120Hz or higher refresh rates now account for an impressive 58.9% of total sales, nearly doubling from last year's 32.5%. This clearly shows that high refresh rate TVs are becoming the mainstream choice.
Breaking Down the Numbers
- 120Hz TVs: Sales hit 10.59 million units, crossing the 10 million mark for the first time and capturing nearly one-third of the total market.
- 144Hz TVs: As the premium option, these models sold 5.58 million units, a staggering 184.8% increase year-over-year.
This surge in high refresh rate TV sales demonstrates consumers' growing demand for superior visual experiences. As technology advances, it's clear that smoother, more immersive viewing is becoming a top priority for TV buyers in China.
