Previously, Microsoft said it currently has plans to implant ads in Xbox games, and the latest news shows that Sony is also planning to develop new software to implant ads for PlayStation games, with the aim of increasing profit channels and encouraging developers to continue to develop free games.
It is said that Sony is testing with advertising technology partners to implant ads in PlayStation games, and the related project is expected to start before the end of this year.
They say the idea is to increase profitability channels and encourage developers to continue developing free-to-play games.
PlayStation's current advertising business is limited to menu ads, allowing game publishers to promote their own games with ads in the store, the sources said. Sony will also place ads to users who play streaming video on PlayStation consoles through apps such as Hulu.