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Research institutions predict that in 2022, TV panel production capacity will be sufficient, and the situation of price fluctuations will no longer occur. Overall, TV shipments will grow 3.4% this year to 217 million units.
In 2021, OLED TV will benefit from the surge in LCD prices in the previous two years. The price difference of 55-inch 4K O/C products has narrowed from 4.7 times in early 2020 to 1.8 times in mid-2021, which attracts more brands to supply LCD panels. When it is limited, it will actively deploy OLED TVs, driving OLED TV shipments to reach 6.7 million units in 2021, an annual increase of 70%.
Although Samsung Electronics intends to join the white light OLED camp and launch QD OLED TVs this year, as LCD panel prices continue to fall, and OLED TV panel prices are subject to LG Display's strategy of rising instead of falling , which may disrupt Samsung Electronics' layout of OLED TVs.
If Samsung Electronics fails to launch OLED TVs in the spring, it will affect the original shipment target of 1.5 million units. However, whether it is the spring or summer to launch OLED TV models, Samsung Electronics will take advantage of its brand and channel advantages to attack the OLED TV market with a market share of 15%.
After TCL released its first Mini LED TV in 2020, it opened up new horizons for TV products. In 2021, Samsung Electronics will launch a series of 50-85-inch mid-to-high-end 4K and flagship 55-85-inch 8K Mini LED TVs. In the first year, shipments reached 1.5 million units, and in 2021, the overall Mini LED TV shipments reached 2.1 million units.
In 2022, in addition to Samsung Electronics and TCL continuing to operate Mini LED, many brands will also join the ranks. The overall Mini LED TV shipments will challenge 4.5 million units. Among them, SONY's first display of 8K 85-inch and 75-inch and 4K 85-inch, 75-inch and 65-inch flagship models at CES at the beginning of the year is the most eye-catching. Sony will have the same international brands of OLED and Mini LED TVs as Samsung and LG Electronics, making the competition in the high-end TV market even more intense.
In 2022, the growth of OLED TV will slow down, and the annual growth rate will converge to 27%
In 2021, OLED TV will benefit from the surge in LCD prices in the previous two years. The price difference of 55-inch 4K O/C products has narrowed from 4.7 times in early 2020 to 1.8 times in mid-2021, which attracts more brands to supply LCD panels. When it is limited, it will actively deploy OLED TVs, driving OLED TV shipments to reach 6.7 million units in 2021, an annual increase of 70%.
Although Samsung Electronics intends to join the white light OLED camp and launch QD OLED TVs this year, as LCD panel prices continue to fall, and OLED TV panel prices are subject to LG Display's strategy of rising instead of falling , which may disrupt Samsung Electronics' layout of OLED TVs.
If Samsung Electronics fails to launch OLED TVs in the spring, it will affect the original shipment target of 1.5 million units. However, whether it is the spring or summer to launch OLED TV models, Samsung Electronics will take advantage of its brand and channel advantages to attack the OLED TV market with a market share of 15%.
The annual growth rate of Mini LED TVs doubled, and shipments challenged 4.5 million units
After TCL released its first Mini LED TV in 2020, it opened up new horizons for TV products. In 2021, Samsung Electronics will launch a series of 50-85-inch mid-to-high-end 4K and flagship 55-85-inch 8K Mini LED TVs. In the first year, shipments reached 1.5 million units, and in 2021, the overall Mini LED TV shipments reached 2.1 million units.
In 2022, in addition to Samsung Electronics and TCL continuing to operate Mini LED, many brands will also join the ranks. The overall Mini LED TV shipments will challenge 4.5 million units. Among them, SONY's first display of 8K 85-inch and 75-inch and 4K 85-inch, 75-inch and 65-inch flagship models at CES at the beginning of the year is the most eye-catching. Sony will have the same international brands of OLED and Mini LED TVs as Samsung and LG Electronics, making the competition in the high-end TV market even more intense.
