Xbox Series X price: Sony said its strategy is not focused on the device

[An IMDB tomato]

The period we are living in is completely new and all market players must adapt almost day by day. After the Coronavirus which shook up communication plans and production chains, it is the death of George Floyd and the claims that follow that shake up the schedules. Phil Spencer discussed the current situation, as well as the launch of the Xbox Series X at the microphone of the BBC.

Xbox Series X price: as affordable as possible

As head of the Xbox division within Microsoft, Phil Spencer reaffirms that the production chain is now efficient for a release still planned for "this fall". He adds, however, that we are still living in a period of massive economic uncertainty, and that his current concerns are more focused on the macroeconomic environment.

We are a leisure activity. We are not a necessity. We are not in the food industry. We are not in the accommodation.
So we really want to listen to this launch. How can we make it as affordable as possible? How to give buyers a choice?
We have an Xbox All Access subscription program that allows people to purchase their next console through monthly payments.
And if this is not the time for you to buy a new console, and you are going to stay with the console that you already have, we will continue to take care of the latter.
And thanks to technologies like Smart Delivery, you can buy your games and know that when you buy the next console, your games will follow you, allowing consumers to make the choice that suits them.

The entire Xbox ecosystem, and player interactions

Regarding the price of the Xbox Series X, Phil Spencer has already mentioned his wish to remain flexible enough and confirms once again that this is obviously a significant element.

The price is going to be important.
But our strategy is focused on the player, not the device.

Phil Spencer clarified that his goal is to bring real value to the client and that the latter can realize it. But even if the launch of the console remains very important, for him, nothing necessarily hurries and Phil's vision obviously does not stop in the coming months.

Our strategy isn't about the number of Xboxes I'm selling this year.
We focus on providing services via the Xbox Game Pass, which allows users to build their library for a monthly fee.
Backwards compatibility means that the console they have can read thousands and thousands of games.
Smart Delivery means that when they move to the next generation, the games will evolve with them.

Phil Spencer has already said this, but the success of the Xbox business does not necessarily depend on the number of consoles sold. For him, it is a question of knowing how many people play, how often, what they play, how many different games, and how many friends they have on the network. It is ultimately about the engagement of players with the Xbox brand at large, and not the absolute number of sales of a black box. Tomorrow, with xCloud , millions of players without an Xbox console will be able to access the Xbox games catalog from their mobile, spend money without even having a console, and thus grow the Xbox business.

Phil Spencer adds that during the confinement, Xbox saw 270 million new friends being created on its Xbox Live network. At the end of the day, these are just interactions between players and their ecosystem. Therein lies the true value of brand attachment.

 

[Celine2020]

Personally, I don't care at the end of the price! The only one I would be watching are the launch games and the politics that will follow.

 

[Stefani]

Personally, I don't care at the end of the price! The only one I would be watching are the launch games and the politics that will follow.

i do agree

 

[XboxSeriesX]

thx for sharing