radiogaga
Member
Samik Chatterjee, an analyst in Europe, believes that by fiscal year 2025, Apple TV+ paying users may reach 100 million. Despite the high price, the content and applications of Apple's streaming service are "substantially unremarkable."
Chatterjee predicts that most subscribers are currently using free promotional activities, and the activation rate of promotional activities by qualified users is very low.In order to tap into the streaming service market, Apple launched Apple TV+ last year, and at the same time offered a free subscription promotion for buying a new Apple device. However, the plan has little effect. The data shows that among all eligible Apple devices and devices, only 5-15% of users activate the free service.
Part of the reason people have been unresponsive to Apple TV+ may be that there are too few types of programs, and Apple is actively improving on this. There were 8 original programs when Apple TV+ was launched, but now it has increased to 28. But despite this, there is still much less content than its competitors-even on new platforms like Disney+.
In addition to the amount of content, Chatterjee believes that quality is also important. Right now, Apple TV+ is making content stand out by competing for outstanding talent. The analyst added that improving the quality and quantity of content will increase the possibility of converting promotional users into paying users.
In addition to rapidly adding new content, Apple also seems to surpass its competitors in terms of investment. Previous reports have shown that Apple will allocate $1 billion for content development, but now this figure may be as high as $6 billion. Some of these investments may be used to attract Apple TV+ subscribers through podcasts.
The analyst also outlined some signs that Apple TV+ is rapidly developing. For example, Apple TV+ can open an opportunity for Apple’s service business to “develop more widely and surpass the iOS ecosystem”. "Despite the slow start of Apple TV+, we believe investors should not underestimate its long-term prospects. We believe that content quality, quantity, and budget will all become important drivers of user utilization," Chatterjee said. He expects that Apple TV+'s paying subscribers will grow slowly throughout 2020 and will reach 100 million by 2025.
In January of 2020, Apple TV+ had about 34 million users, but the company did not update this data regularly. In contrast, about 6 years after Netflix split its streaming service and DVD mailing business, its subscribers exceeded 100 million in 2017, and currently its global subscribers reach approximately 167 million. JPMorgan Chase kept Apple's target stock price unchanged at $365, based on a price-earnings ratio of 22 times and an expected earnings per share of $16.86. Apple's stock price closed at 0.86% or US$2.8 on Thursday (June 4), at 322.32 US dollars, with a market value of 1.4 trillion US dollars.
Chatterjee predicts that most subscribers are currently using free promotional activities, and the activation rate of promotional activities by qualified users is very low.In order to tap into the streaming service market, Apple launched Apple TV+ last year, and at the same time offered a free subscription promotion for buying a new Apple device. However, the plan has little effect. The data shows that among all eligible Apple devices and devices, only 5-15% of users activate the free service.
Part of the reason people have been unresponsive to Apple TV+ may be that there are too few types of programs, and Apple is actively improving on this. There were 8 original programs when Apple TV+ was launched, but now it has increased to 28. But despite this, there is still much less content than its competitors-even on new platforms like Disney+.
In addition to the amount of content, Chatterjee believes that quality is also important. Right now, Apple TV+ is making content stand out by competing for outstanding talent. The analyst added that improving the quality and quantity of content will increase the possibility of converting promotional users into paying users.
In addition to rapidly adding new content, Apple also seems to surpass its competitors in terms of investment. Previous reports have shown that Apple will allocate $1 billion for content development, but now this figure may be as high as $6 billion. Some of these investments may be used to attract Apple TV+ subscribers through podcasts.
The analyst also outlined some signs that Apple TV+ is rapidly developing. For example, Apple TV+ can open an opportunity for Apple’s service business to “develop more widely and surpass the iOS ecosystem”. "Despite the slow start of Apple TV+, we believe investors should not underestimate its long-term prospects. We believe that content quality, quantity, and budget will all become important drivers of user utilization," Chatterjee said. He expects that Apple TV+'s paying subscribers will grow slowly throughout 2020 and will reach 100 million by 2025.
In January of 2020, Apple TV+ had about 34 million users, but the company did not update this data regularly. In contrast, about 6 years after Netflix split its streaming service and DVD mailing business, its subscribers exceeded 100 million in 2017, and currently its global subscribers reach approximately 167 million. JPMorgan Chase kept Apple's target stock price unchanged at $365, based on a price-earnings ratio of 22 times and an expected earnings per share of $16.86. Apple's stock price closed at 0.86% or US$2.8 on Thursday (June 4), at 322.32 US dollars, with a market value of 1.4 trillion US dollars.
