Robert
Member
On the evening of August 26, Hisense Vidda brand upgrade and MUSIC VIDEO conference was held. The original Vidaa was officially upgraded to Vidda, positioning itself as "young people's tide brand" and taking "technology, intelligence, youth and cool" as Vidda brand image.
Hisense said Vidda will adhere to the brand strategy of "one, two, three" -- "to be the first good TV for young people" and "to become the second Internet brand in the industry within three years".
In April 2019, Hisense officially launched its sub-brand Vidaa. In December 2020, the total sales of Hisense Vidaa TV market exceeded one million units, becoming one of the fastest-growing young Internet brands in the color TV camp.
Hisense said Vidda will adhere to the brand strategy of "one, two, three" -- "to be the first good TV for young people" and "to become the second Internet brand in the industry within three years".
In April 2019, Hisense officially launched its sub-brand Vidaa. In December 2020, the total sales of Hisense Vidaa TV market exceeded one million units, becoming one of the fastest-growing young Internet brands in the color TV camp.
