Dramaqueen
Member
Recently, the TV market has become lively again. Unlike the Internet TV brands that have been hustling and returning to calm for a while, this time the mobile phone brands are gradually testing the TV field. Mature competition methods and popular brand appeals are likely to be The TV market has a big impact. In addition to Huawei, OnePlus has also announced its entry into the TV market. But OnePlus feels a little different, because the first stop of OnePlus TV is in India.
Liu Zuohu published an article "OnePlus TV: Imagination and Intelligence", explaining the strategic deployment of OnePlus TV. OnePlus will release its first TV product in September this year, and India has been selected as the starting region. At the same time, Liu Zuohu also said that he is negotiating with suppliers in China, North America and Europe and looks forward to meeting you in these regions as soon as possible. So why would OnePlus choose India? In addition to Liu Zuohu's emphasis on his advantages in content cooperation in India, India's weak light industrial system has caused the TV market to become an untapped "virgin land", which may be the main reason for choosing India.
In fact, Xiaomi should be the most familiar with the Indian market. Not only did the mobile phone occupy the Indian market, the TV has also entered India early, and has achieved good results. In terms of content resources, Xiaomi also has close cooperation with Indian suppliers and can provide good content. This is the basis for any brand to operate the smart TV category. Otherwise, consumers will not have any content to watch when they buy TV, or they will have to own Installing APP will become a stumbling block for promotion.
Judging from the performance of Xiaomi TV in the Indian market, it completely replicates the marketing model of mobile phones, which are also sold at low prices and sold out in seconds. Everything looks very familiar. The Indian market is very similar to the Chinese market many years ago, with a huge consumer group, but there are not enough attractive products. Mobile phones are like this in India, and so are TVs in India. However, there is a big difference between China and India. It is Chinese brands that occupy the Chinese market, and Chinese brands that occupy the Indian market. Indian local brands seem to have no achievements in such a huge change.
The currently known information is that OnePlus TV products code-named 32HA0A00 and 43FA0A00 have passed the Bluetooth SIG certification, and the sizes are 32 inches and 43 inches, respectively. Both TVs will support Bluetooth 5.0. That is to say, the overall size of OnePlus's TV this time is relatively small, but the price is still almost higher than that of Xiaomi TV, so it depends on what is superior in its configuration. It is reported that the configuration of these two TVs is only different in resolution, and the other is basically the same.
OnePlus TV will be released on July 2, and it is estimated that it will also pose a certain threat to Xiaomi TV in the Indian market. After so long, Xiaomi TV finally has to face internal and external problems. If Xiaomi TV continues to be comfortable, it is estimated that the number one share in China will not last long.
Liu Zuohu published an article "OnePlus TV: Imagination and Intelligence", explaining the strategic deployment of OnePlus TV. OnePlus will release its first TV product in September this year, and India has been selected as the starting region. At the same time, Liu Zuohu also said that he is negotiating with suppliers in China, North America and Europe and looks forward to meeting you in these regions as soon as possible. So why would OnePlus choose India? In addition to Liu Zuohu's emphasis on his advantages in content cooperation in India, India's weak light industrial system has caused the TV market to become an untapped "virgin land", which may be the main reason for choosing India.
Judging from the performance of Xiaomi TV in the Indian market, it completely replicates the marketing model of mobile phones, which are also sold at low prices and sold out in seconds. Everything looks very familiar. The Indian market is very similar to the Chinese market many years ago, with a huge consumer group, but there are not enough attractive products. Mobile phones are like this in India, and so are TVs in India. However, there is a big difference between China and India. It is Chinese brands that occupy the Chinese market, and Chinese brands that occupy the Indian market. Indian local brands seem to have no achievements in such a huge change.
OnePlus TV will be released on July 2, and it is estimated that it will also pose a certain threat to Xiaomi TV in the Indian market. After so long, Xiaomi TV finally has to face internal and external problems. If Xiaomi TV continues to be comfortable, it is estimated that the number one share in China will not last long.
