PlayStationPepe
New member
Armour Home, the parent of Q Acoustics, QED and Goldring, has a new boss, and the interview eCoustics ran with him is more honest than these things usually are. Asked whether the three brands currently get enough dealer support and visibility in the United States, his answer was that they do not, at least not yet. That is not what a marketing department writes for you.
It matches what I have watched happen. Q Acoustics built a reputation on budget standmounts and towers doing things at their price that had no business happening at their price, and in the UK you can still walk into a shop and hear a pair. In the States they appointed an exclusive North American distributor about a year ago and then went quiet, while KEF, ELAC, Klipsch and Monitor Audio kept fighting for dealer floor space and reviews. Distribution is not a footnote when you are the buyer. It is warranty handling, stock, and whether you get to hear the thing before you commit.
The stated plan reads as brand strategy rather than product. Share engineering across the three names, move beyond the hi-fi bubble toward music culture, show results by the end of 2027. That is a long runway. Dynaudio just pulled out of North America completely, so at least somebody is choosing to stay and fight.
What I would rather see is simpler. Get the pricier ranges into rooms where people can hear them. The cheap models sell themselves on reviews and a generous returns policy. The expensive ones never have.
Anyone in the US bought Q Acoustics recently, did you audition first or buy blind off reviews?
It matches what I have watched happen. Q Acoustics built a reputation on budget standmounts and towers doing things at their price that had no business happening at their price, and in the UK you can still walk into a shop and hear a pair. In the States they appointed an exclusive North American distributor about a year ago and then went quiet, while KEF, ELAC, Klipsch and Monitor Audio kept fighting for dealer floor space and reviews. Distribution is not a footnote when you are the buyer. It is warranty handling, stock, and whether you get to hear the thing before you commit.
The stated plan reads as brand strategy rather than product. Share engineering across the three names, move beyond the hi-fi bubble toward music culture, show results by the end of 2027. That is a long runway. Dynaudio just pulled out of North America completely, so at least somebody is choosing to stay and fight.
What I would rather see is simpler. Get the pricier ranges into rooms where people can hear them. The cheap models sell themselves on reviews and a generous returns policy. The expensive ones never have.
Anyone in the US bought Q Acoustics recently, did you audition first or buy blind off reviews?
