Sony TV 2024 Launch Event Announced: CINEMA IS COMING HOME


On April 11th, Sony China officially released a teaser, announcing that the 2024 Sony TV and Home Theater new product launch event will be held on April 18th at 8:00 PM.


The theme of this event is "CINEMA IS COMING HOME," indicating a product showcase centered around home entertainment.

It's reported that the event will focus on introducing a series of home theater and audio products centered around Sony's new TV lineup.

Regarding the TV product line, it is expected that Sony will continue its 9 series Mini LED TV releases, with potential breakthroughs in local dimming technology and brightness control.

Looking back at last year, Sony TVs made significant technological advancements with the introduction of the upgraded XR cognitive chip. This technology greatly improved TV performance and introduced new features such as XR Clear Image and Game Enhancer.

As for the home theater section, according to previous leaks, the new generation product models could be "HT-A9 MK2" or BRAVIA Theater Quad, representing upgrades to the HT-A9.

Additionally, new audio products are likely to appear in the form of soundbars.


Intrigued by the event title. Is Sony going to announce TVs specifically designed for gamers? Features like HDMI 2.1 ALLM and VRR are becoming increasingly important.