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As more and more users abandon the traditional cable TV and switch to the network streaming service, the speed is accelerating, and the streaming media device is also very popular. Roku , the streaming media set-top box supplier with the highest market share in the United States , has become the most potential streaming media supplier under this wave .
ROKU set-top box
ROKU streaming
U.S. streaming media player market analysis
Amazon ’s Fire TV, Google ’s Chromecast 2, Apple ’s Apple TV and Roku are the hottest products on the US market. The four brands have launched their own streaming media set-top boxes, but they are also different. In terms of price, the price of set-top box products of all three brands except Apple does not exceed $ 100. In terms of number of channels, Roku, which is compatible with more applications, can support 5000+ channels, making it the best among all set-top box products.
In terms of sales, according to statistics, in 2017, Roku won nearly 30% of the US market share, and its sales volume reached more than 3.8 billion.
Roku brand analysis
Roku, founded in Delaware, USA in 2002, is a company that connects users with their favorite streaming content, enables content publishers to build a large audience and monetize, and provides advertisers with unique features to attract Consumer company.
Roku's main business is to develop a streaming media platform for customers and provide them with a first-class user experience. In the field, Roku has been recognized as a leader in streaming media innovation. Due to its rich content choices, ease of use and value, more and more consumers choose Roku streaming media devices. At present, Roku is the most popular set-top box in American households, and one of the main ways for users to watch long videos on platforms such as Netflix and Hulu.
Since 2016, Roku's monthly active users have continued to grow. In mid-2017, its monthly activeness exceeded 15 million. As of the first quarter of 2018, monthly active users have increased to 21 million .
ROKU set-top box
As a seemingly obscure American streaming platform service provider, Roku jumped into the Nasdaq upstart in 2017, with a market value of up to 4.5 billion US dollars! So, what makes Roku shine in the market? For the most popular streaming media player in the U.S. streaming media market, Roku, Comea conducted a detailed analysis of the brand ’s marketing situation through quantitative methods such as data capture, collation and analysis, so that you can understand the successful market of Roku. Marketing methods, and put forward effective and effective promotion plans for your reference.
Amazon ’s Fire TV, Google ’s Chromecast 2, Apple ’s Apple TV and Roku are the hottest products on the US market. The four brands have launched their own streaming media set-top boxes, but they are also different. In terms of price, the price of set-top box products of all three brands except Apple does not exceed $ 100. In terms of number of channels, Roku, which is compatible with more applications, can support 5000+ channels, making it the best among all set-top box products.
In terms of sales, according to statistics, in 2017, Roku won nearly 30% of the US market share, and its sales volume reached more than 3.8 billion.
Roku brand analysis
Roku, founded in Delaware, USA in 2002, is a company that connects users with their favorite streaming content, enables content publishers to build a large audience and monetize, and provides advertisers with unique features to attract Consumer company.
Roku's main business is to develop a streaming media platform for customers and provide them with a first-class user experience. In the field, Roku has been recognized as a leader in streaming media innovation. Due to its rich content choices, ease of use and value, more and more consumers choose Roku streaming media devices. At present, Roku is the most popular set-top box in American households, and one of the main ways for users to watch long videos on platforms such as Netflix and Hulu.
Since 2016, Roku's monthly active users have continued to grow. In mid-2017, its monthly activeness exceeded 15 million. As of the first quarter of 2018, monthly active users have increased to 21 million .
