According to news on August 5, according to the Digital Market Outlook report released by Statista, Fitbit has been playing the role of market leader in the global wearable device market for a long time, but this position has been challenged in recent years. According to shipment data, in 2019, Apple ranked first in the wearable device market, with shipments far ahead, Xiaomi ranked second, followed by Samsung and Huawei.
Faced with fierce competition from Apple, Samsung and some Chinese suppliers, Fitbit ranks only the fifth largest wearable brand in the world. According to IDC data, as of the first quarter of 2020, Fitbit's share of the global wearable device market was 3%, far behind Apple (29.3%), Xiaomi, Samsung and Huawei.
However, Google has announced that it will acquire Fitbit for US$2.1 billion in an attempt to compete with Apple, Samsung and other companies in the wearable device market, but this acquisition has also been investigated by the EU antitrust regulator. European Union regulators worry that once the transaction is completed, it will increase the data Google can use to personalize its services and display advertising, which will further consolidate Google's dominant position in the online advertising market.
Faced with fierce competition from Apple, Samsung and some Chinese suppliers, Fitbit ranks only the fifth largest wearable brand in the world. According to IDC data, as of the first quarter of 2020, Fitbit's share of the global wearable device market was 3%, far behind Apple (29.3%), Xiaomi, Samsung and Huawei.
However, Google has announced that it will acquire Fitbit for US$2.1 billion in an attempt to compete with Apple, Samsung and other companies in the wearable device market, but this acquisition has also been investigated by the EU antitrust regulator. European Union regulators worry that once the transaction is completed, it will increase the data Google can use to personalize its services and display advertising, which will further consolidate Google's dominant position in the online advertising market.
