From TN LCD to retina IPS LCD, from liquid LCD to Samsung's customized AMOLED screen, Apple iPhone has a crazy pursuit for the display quality of the screen, and also puts a lot of research in the display field. Apple has been working on micro LED display technology for the past few years. Apple's patent application for QD-OLED technology is actually a defensive measure to prevent the future of QD-OLED display technology from showing off brilliance and put itself in a passive situation.
After leaving LCD field, Samsung display is determined to lead the industrialization process of QD-OLED independently and take it as the development direction of large-scale display. Samsung QD-OLED will be the first to be used in TV products, and the follow-up rate will be lowered to small-scale products.
At the beginning of 2019, Samsung display once made a presentation to the outside world. Compared with the white OLED adopted by LGD, QD-OLED has better luminous efficiency and color performance. In terms of cost, QD-OLED combines the technological advantages of OLED and qled, and saves red light and green light in OLED materials, so it has more space for cost reduction. Blue light source is the weakest of OLED self luminous tricolor, but unfortunately, only blue can excite red and green, while red and green can't excite blue. This requires Samsung and apple to try to improve the luminous efficiency of blue OLED light source.
Recently, Samsung Electronics announced that it will invest 11 billion US dollars in the development of QD-OLED production line by 2025. Samsung will invest 20 to 6 trillion won (12.1 to 36.3 billion yuan) in QD-OLED in 2020. Zhou Hua, a senior analyst at cinno research, believes Samsung will build at least one production line by 2020.
Little is known about Samsung's QD-OLED process, panel and initial production in R & D, investment plan, timing and long-term goals. Not only because Samsung is the only one that invests in the industrialization of this technology, but also it is still in the development stage. Even Samsung R & D personnel may not know the future development direction of QD-OLED.
Since QD-OLED has no obvious advantages over other display technologies, why does Samsung spend a lot of time on the construction of QD-OLED production line? In recent years, due to the serious depression of LCD market, in order to get rid of the current business crisis and improve the competitiveness of large enterprises, Samsung has to speed up the implementation of reform. Bet on QD-OLED, which is Samsung's deliberate pursuit of strategy, or helpless move? We'll see.
After leaving LCD field, Samsung display is determined to lead the industrialization process of QD-OLED independently and take it as the development direction of large-scale display. Samsung QD-OLED will be the first to be used in TV products, and the follow-up rate will be lowered to small-scale products.
At the beginning of 2019, Samsung display once made a presentation to the outside world. Compared with the white OLED adopted by LGD, QD-OLED has better luminous efficiency and color performance. In terms of cost, QD-OLED combines the technological advantages of OLED and qled, and saves red light and green light in OLED materials, so it has more space for cost reduction. Blue light source is the weakest of OLED self luminous tricolor, but unfortunately, only blue can excite red and green, while red and green can't excite blue. This requires Samsung and apple to try to improve the luminous efficiency of blue OLED light source.
Recently, Samsung Electronics announced that it will invest 11 billion US dollars in the development of QD-OLED production line by 2025. Samsung will invest 20 to 6 trillion won (12.1 to 36.3 billion yuan) in QD-OLED in 2020. Zhou Hua, a senior analyst at cinno research, believes Samsung will build at least one production line by 2020.
Little is known about Samsung's QD-OLED process, panel and initial production in R & D, investment plan, timing and long-term goals. Not only because Samsung is the only one that invests in the industrialization of this technology, but also it is still in the development stage. Even Samsung R & D personnel may not know the future development direction of QD-OLED.
Since QD-OLED has no obvious advantages over other display technologies, why does Samsung spend a lot of time on the construction of QD-OLED production line? In recent years, due to the serious depression of LCD market, in order to get rid of the current business crisis and improve the competitiveness of large enterprises, Samsung has to speed up the implementation of reform. Bet on QD-OLED, which is Samsung's deliberate pursuit of strategy, or helpless move? We'll see.
