Hisense Unveils Cutting-Edge Foldable Laser TV at IFA 2023

XXMAN98

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Hisense Group's President, Yu Zhitao, took the stage on September 1st at the opening ceremony of the IFA 2023, the Berlin International Consumer Electronics Show, to deliver a keynote speech unveiling Hisense's future technology strategy, aptly named "The Scenario-driven Future of Tech."

During his speech, Yu Zhitao made a significant announcement: Hisense's sponsorship of the 2024 UEFA European Championship, making it the global official partner for the event.

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Yu Zhitao proudly shared that Hisense achieved the second-highest global TV shipment volume in 2022. Furthermore, Hisense aims to produce around 28 million display terminal devices in 2023.

One of the highlights of Yu Zhitao's speech was the introduction of Hisense's latest innovation, the foldable laser TV product. This laser TV features a foldable screen frame and a flexible screen film that can be rolled up, allowing for segmented installation. Even with a massive 120-inch screen size, it can fit into particularly narrow spaces without the need to dismantle doors, windows, or employ heavy equipment. This addresses a common pain point for consumers when purchasing extra-large TVs—difficult transportation and installation.

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In addition to the foldable laser TV, Hisense showcased several cutting-edge technologies and products at the IFA 2023 exhibition. This included the world's first 8K laser TV, the high-end ultra-picture-quality ULED X series (including 8K models), the 4K three-color laser projector C1pro, art televisions, and intelligent simulated windows.

Some of these new products have already been introduced in the domestic market, with IT enthusiasts eagerly anticipating further updates and developments.

Hisense's commitment to innovation and technological advancement is evident in its diverse product lineup, promising an exciting future for consumers seeking top-notch entertainment solutions. As the company continues to push the boundaries of what's possible, tech enthusiasts can look forward to a host of intriguing developments in the world of consumer electronics.
 
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