Check your renewal date if you are on a Peacock annual plan, because the new pricing took effect on 18 August and existing subscribers get moved across on the first billing date on or after 17 September. Every tier moved. Select goes to 8.99 a month from 7.99, Premium to 12.99 from 10.99, Premium Plus to 19.99 from 16.99. On the yearly plans it is 89.99, 129.99 and 199.99, up from 79.99, 109.99 and 169.99, so the top annual plan is 30 dollars more than it was.
The timing is what gets me. NBCU said in its last quarterly report that Peacock had turned a profit for the first time, and the response to reaching profitability was to put the price up within weeks. That is the fourth increase in four years, after Premium and Premium Plus both took three dollars a month in July 2025. The official explanation is the usual language about staying competitive and investing in content, which has now been used to justify every one of those four.
Also worth noticing what arrived alongside it, a membership programme with NBCU store discounts and perks from partners like Instacart. When a streamer starts bundling grocery discounts into the pitch, that is a signal the content side is not doing the persuading on its own any more.
If you are locked into promotional pricing you keep it until the promo runs out, then you land on the new rate. Anyone actually planning to pay the new number, or is this another cancel and resubscribe when something you want drops?
The timing is what gets me. NBCU said in its last quarterly report that Peacock had turned a profit for the first time, and the response to reaching profitability was to put the price up within weeks. That is the fourth increase in four years, after Premium and Premium Plus both took three dollars a month in July 2025. The official explanation is the usual language about staying competitive and investing in content, which has now been used to justify every one of those four.
Also worth noticing what arrived alongside it, a membership programme with NBCU store discounts and perks from partners like Instacart. When a streamer starts bundling grocery discounts into the pitch, that is a signal the content side is not doing the persuading on its own any more.
If you are locked into promotional pricing you keep it until the promo runs out, then you land on the new rate. Anyone actually planning to pay the new number, or is this another cancel and resubscribe when something you want drops?
