"Pokemon GO" generate over US$3.6 billion in only 4 years

akagi1945

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On July 6, 2016, "Pokemon GO" came online and instantly became a global phenomenon-level LBS AR game. All players immerse themselves in capturing elves.

Pokemon GO generate over US$3.6 billion in only 4 years

In the four-year anniversary of the game, according to data from a third-party data company Sensor Tower, the cumulative revenue of "Pokemon GO" has exceeded US$3.6 billion. What is more commendable is that as a 4-year "old product", its revenue is still very high.In 2020, the income has reached a new leve;, reaching 445 million US dollars. In 2017, 2018, and 2019's first half of each year, the game revenue was USD 278 million, USD 336 million and USD 399 million.

Pokemon GO generate over US$3.6 billion in only 4 years

2019 is the best year for the game, setting a revenue record of 905 million US dollars. Although it was only 6 months online in 2016, the revenue reached 832.5 million US dollars, which is the second best performing year.

According to the data from Sensor Tower, Pokemon GO has collected more than US$3.6 billion in revenue in the past four years. The top three markets where users contributed are the United States, Japan, and Germany. Among them, US users spent nearly 1.3 billion U.S. dollars, or accounted for the total Revenue is 35.4%.

Interestingly, in terms of platform revenue, "Pokemon GO" has more than half of its revenue (1.9 billion US dollars, 53.6%) from Google Play users, and Apple's revenue (1.7 billion US dollars, 46.4%) accounted for less, which is more than half of many games. The income from Apple is just the opposite.

In terms of downloads, not surprisingly, Google Play contributed most of the downloads of "Pokemon GO" over the past four years, reaching nearly 80% (78.3%, over 450 million downloads), and Apple users contributed 125.4 million downloads (21.7%).

"Pokemon GO" has a strong reputation in the field of AR games with its IP appeal and LBS gameplay. In the past four years, there have been many attempts, such as Ludia's "Jurassic World Alive" (cumulative income of 76.5 million US dollars), Tencent's " Catch the Demon” (cumulative iOS revenue in China is US$70 million, as well as “Dragon Quest Walk” released by SE in September last year. This game has strong development momentum in Japan, and its potential should not be underestimated. The cumulative revenue exceeds 540 million. US dollars. But in terms of global success, no game can match "Pokemon GO".
 
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