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On September 15, TCL held its fall product launch, introducing the groundbreaking SQD-Mini LED technology. The event unveiled the world’s first TV powered by this innovation — the TCL X11L SQD-Mini LED, hailed as the new flagship king of 2025. Alongside, TCL also introduced the Q10M Ultra RGB-Mini LED TV and the Q9M RGB-Mini LED TV, targeting different premium segments.
The X11L, equipped with SQD-Mini LED, sets new industry benchmarks in color performance, brightness, local dimming, design, sound, and smart features, positioning itself as the pinnacle of next-generation display technology.
For more than a decade, display technology has struggled with limitations in color gamut. TCL’s SQD-Mini LED is a major leap forward, combining Super Butterfly Optic Panel and Super Quantum Dot technology to achieve a full 100% BT.2020 global high color gamut — far surpassing OLED in brightness, color reproduction, and lifespan.
Compared with standard RGB-Mini LED, which typically reaches about 97% BT.2020 coverage, SQD-Mini LED delivers richer and purer colors, while solving long-standing issues like color distortion and interference.
The innovation lies in its unique light emission method:
The result is stunningly natural and lifelike images — from the deep blues of a peacock’s feathers, to vibrant townscapes, to the glowing lights of a city skyline — all reproduced with unmatched precision.
Beyond color, SQD-Mini LED sets new standards in brightness and light control.
More zones translate into greater detail and contrast, while higher brightness allows for more realistic reproduction of real-world lighting. This ensures the X11L produces images with enhanced depth, texture, and clarity, even in bright environments.
As TCL’s flagship, the X11L combines the company’s most advanced display innovations:
With these specs, the X11L ensures that every detail in high-brightness scenes is preserved without washout, meeting the highest standards of modern HDR content.
Thanks to SQD-Mini LED’s simpler light emission structure, TCL has reduced the panel thickness to just 2 cm, making the X11L the world’s thinnest Mini LED TV.
Designed in collaboration with renowned CMF designer Chris Lefteri, the X11L balances cutting-edge technology with refined aesthetics. Whether placed on a stand or wall-mounted, it blends seamlessly into modern interiors, doubling as a piece of art.
TCL has also partnered with Bang & Olufsen to co-develop the X11L’s audio system, covering acoustic design, hardware, and tuning. The result is a premium sound experience that matches the visual excellence.
On the smart side, the X11L is powered by TCL’s latest TSR AI Light & Color Control Chip and the Fuxi AI model, offering an upgraded LingControl 3.0 system and a special flagship UI, ensuring users enjoy a truly premium experience from the moment the TV powers on.
Despite its revolutionary technology, TCL has kept the X11L competitively priced:
This aggressive pricing strategy makes high-end display technology more accessible than ever.
The launch of TCL’s SQD-Mini LED and the flagship X11L marks not just an upgrade in hardware, but a redefinition of what TV technology can achieve. By solving the decade-long limitations in color gamut and surpassing traditional RGB-Mini LED in both light control and brightness, TCL has opened the door to the “dual excellence of light and color.”
The X11L is more than just a television — it represents the beginning of a superior visual era in which picture quality reaches unprecedented heights.
The X11L, equipped with SQD-Mini LED, sets new industry benchmarks in color performance, brightness, local dimming, design, sound, and smart features, positioning itself as the pinnacle of next-generation display technology.
Breaking the Color Gamut Barrier with SQD-Mini LED
For more than a decade, display technology has struggled with limitations in color gamut. TCL’s SQD-Mini LED is a major leap forward, combining Super Butterfly Optic Panel and Super Quantum Dot technology to achieve a full 100% BT.2020 global high color gamut — far surpassing OLED in brightness, color reproduction, and lifespan.
Compared with standard RGB-Mini LED, which typically reaches about 97% BT.2020 coverage, SQD-Mini LED delivers richer and purer colors, while solving long-standing issues like color distortion and interference.
The innovation lies in its unique light emission method:
- SQD-Mini LED produces pure red, green, and blue light, then recombines it into white light before filtering, ensuring consistent performance across both single-color and multi-color displays.
- Unlike RGB-Mini LED, which only achieves partial color gamut in simple images, SQD maintains stable, high-accuracy color in all scenarios.
The result is stunningly natural and lifelike images — from the deep blues of a peacock’s feathers, to vibrant townscapes, to the glowing lights of a city skyline — all reproduced with unmatched precision.
Superior Brightness and Local Dimming
Beyond color, SQD-Mini LED sets new standards in brightness and light control.
- In RGB-Mini LED, three light-emitting chips (red, green, blue) are required to form one white light source. In contrast, SQD-Mini LED needs just one chip per light source, meaning fewer components, more zones, and higher brightness efficiency.
- With the same cost and number of LEDs, SQD-Mini LED TVs deliver brighter output and finer local dimming control than their RGB counterparts.
More zones translate into greater detail and contrast, while higher brightness allows for more realistic reproduction of real-world lighting. This ensures the X11L produces images with enhanced depth, texture, and clarity, even in bright environments.
X11L: The World’s First SQD-Mini LED TV
As TCL’s flagship, the X11L combines the company’s most advanced display innovations:
- Super Quantum Dot + Super Butterfly Optic Panel for 100% BT.2020 global color gamut.
- Over 20,000 local dimming zones on the 98-inch model — the industry’s highest for large-screen TVs.
- XDR 10,000 nits peak brightness, enabling full reproduction of HDR and Dolby Vision content with cinematic accuracy.
With these specs, the X11L ensures that every detail in high-brightness scenes is preserved without washout, meeting the highest standards of modern HDR content.
Ultra-Slim Design and Premium Craftsmanship
Thanks to SQD-Mini LED’s simpler light emission structure, TCL has reduced the panel thickness to just 2 cm, making the X11L the world’s thinnest Mini LED TV.
Designed in collaboration with renowned CMF designer Chris Lefteri, the X11L balances cutting-edge technology with refined aesthetics. Whether placed on a stand or wall-mounted, it blends seamlessly into modern interiors, doubling as a piece of art.
Immersive Sound and Smarter Control
TCL has also partnered with Bang & Olufsen to co-develop the X11L’s audio system, covering acoustic design, hardware, and tuning. The result is a premium sound experience that matches the visual excellence.
On the smart side, the X11L is powered by TCL’s latest TSR AI Light & Color Control Chip and the Fuxi AI model, offering an upgraded LingControl 3.0 system and a special flagship UI, ensuring users enjoy a truly premium experience from the moment the TV powers on.
Pricing and Availability
Despite its revolutionary technology, TCL has kept the X11L competitively priced:
- 98-inch: RMB 59,999
- 85-inch: RMB 34,999
- 75-inch: RMB 19,999
This aggressive pricing strategy makes high-end display technology more accessible than ever.
A New Era of Display Technology
The launch of TCL’s SQD-Mini LED and the flagship X11L marks not just an upgrade in hardware, but a redefinition of what TV technology can achieve. By solving the decade-long limitations in color gamut and surpassing traditional RGB-Mini LED in both light control and brightness, TCL has opened the door to the “dual excellence of light and color.”
The X11L is more than just a television — it represents the beginning of a superior visual era in which picture quality reaches unprecedented heights.
