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According to TAM ADEX, the advertising volume of OTT platforms broadcast on TV increased by 98% year-on-year from January to May 2020. In addition, the number of OTT platforms has increased from 24 to 41.
TV ad placement on OTT platform grows 98% in the first 5 months of 2020-DVBCN
In 2020, the highest month for advertising on the OTT platform is April. The advertising volume of the OTT platform surged 3.2 times year-on-year in May 2020. At the same time, the average daily advertising volume of the OTT platform increased by 2.14 times.
In addition, the number of OTT platforms in May 2020 increased by 50% from January, and the number of platforms increased from 22 in January to 33. From January to May 2020, there are 25 new OTT platforms advertising on TV. At the same time, the new OTT platform Disney+ had a 24% share of advertising in January-May 2020.
The top five OTT platforms for advertising on TV from January to May 2020 include Disney+ (24%), Amazon Prime Video (15%), Zee5, (14%), Voot App (12%), Hotstar (8%) . From January to May 2020, the top five OTT platforms accounted for 74% of the total advertising share.
Although Amazon Prime Video maintained the same ranking as last year from January to May, advertising volume dropped by 16%. On the other hand, Voot's ranking has declined, but its share has increased by 50%.
In 2020, the highest month for advertising on the OTT platform is April. The advertising volume of the OTT platform surged 3.2 times year-on-year in May 2020. At the same time, the average daily advertising volume of the OTT platform increased by 2.14 times.
In addition, the number of OTT platforms in May 2020 increased by 50% from January, and the number of platforms increased from 22 in January to 33. From January to May 2020, there are 25 new OTT platforms advertising on TV. At the same time, the new OTT platform Disney+ had a 24% share of advertising in January-May 2020.
The top five OTT platforms for advertising on TV from January to May 2020 include Disney+ (24%), Amazon Prime Video (15%), Zee5, (14%), Voot App (12%), Hotstar (8%) . From January to May 2020, the top five OTT platforms accounted for 74% of the total advertising share.
Although Amazon Prime Video maintained the same ranking as last year from January to May, advertising volume dropped by 16%. On the other hand, Voot's ranking has declined, but its share has increased by 50%.