According to the latest data from Luotu Technology, the global laser projection market has reached a historic milestone in 2024, with its market size surpassing the 1 million unit mark for the first time, accounting for 11% of total shipments. This data signifies a remarkable advancement in the widespread adoption and application of laser projection technology worldwide.
In the domestic market, tri-color laser technology has emerged as the preferred choice for major manufacturers. With its exceptional brightness performance, superior noise suppression capabilities, and outstanding light uniformity, tri-color laser technology has shone brightly in the market. Statistics show that in the first three quarters of 2024, the market share of tri-color technology in the global laser projection market exceeded 30%, a significant increase of 11.9 percentage points compared to the same period in 2023. In the Chinese market, the growth of this technology has been even more rapid, with tri-color laser projection shipments accounting for 53% of the total. At the recently concluded CES 2025 consumer electronics show, numerous laser projection products showcased this advanced technology. This not only indicates that tri-color laser technology will play an increasingly important role in future markets but also further validates its immense potential in both technological and market applications.
Moreover, during the 2024 Double Eleven shopping festival, the performance of China's smart projection market (excluding laser TVs) in online retail channels was equally impressive. Sales reached 521,000 units, a year-on-year increase of 20.6%, while revenue hit 1.05 billion yuan, up 9.1% compared to the promotional period in 2023. Behind this phenomenon of "both volume and value rising" lies the push from the "trade-in" policy, which has significantly reduced the price of smart projectors, enabling more consumers to purchase their desired products at more affordable prices. Looking ahead, related forecasts suggest that the sales volume of China's smart projection market will rebound to around 6.01 million units in 2024, a year-on-year increase of 2.6%. Although this forecast is slightly lower than the initial estimate of 6.2 million units at the beginning of the year, it still demonstrates a strong demand for smart projection products in the market.
In the domestic market, tri-color laser technology has emerged as the preferred choice for major manufacturers. With its exceptional brightness performance, superior noise suppression capabilities, and outstanding light uniformity, tri-color laser technology has shone brightly in the market. Statistics show that in the first three quarters of 2024, the market share of tri-color technology in the global laser projection market exceeded 30%, a significant increase of 11.9 percentage points compared to the same period in 2023. In the Chinese market, the growth of this technology has been even more rapid, with tri-color laser projection shipments accounting for 53% of the total. At the recently concluded CES 2025 consumer electronics show, numerous laser projection products showcased this advanced technology. This not only indicates that tri-color laser technology will play an increasingly important role in future markets but also further validates its immense potential in both technological and market applications.
Moreover, during the 2024 Double Eleven shopping festival, the performance of China's smart projection market (excluding laser TVs) in online retail channels was equally impressive. Sales reached 521,000 units, a year-on-year increase of 20.6%, while revenue hit 1.05 billion yuan, up 9.1% compared to the promotional period in 2023. Behind this phenomenon of "both volume and value rising" lies the push from the "trade-in" policy, which has significantly reduced the price of smart projectors, enabling more consumers to purchase their desired products at more affordable prices. Looking ahead, related forecasts suggest that the sales volume of China's smart projection market will rebound to around 6.01 million units in 2024, a year-on-year increase of 2.6%. Although this forecast is slightly lower than the initial estimate of 6.2 million units at the beginning of the year, it still demonstrates a strong demand for smart projection products in the market.