2022 Qatar World Cup Approaching, Dangbei Becomes the official sponsor of Serbia


Recently, Dangbei, the leading smart projection brand, officially announced that it signed a contract with the Serbian national football team and became the official sponsor of the Serbian Football Association. In Belgrade, the capital of Serbia, Serbian Football Association President Nenad Bekević, Football Association Secretary General Jovan Shurbatovic, the national football team coach Dragan Stojkovic, and other Serbia national soccer team players attended the signing ceremony remotely.

As the exclusive projector partner of the Serbian national football team, Dangbei will cooperate closely in terms of brand and product in the future, jointly open the prelude of sports marketing, and show the world the brand power of China's intelligent projection.

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Transcendence is the Shared Spirit of Serbia and Dangbei​

In the field of sports, the strength of the Serbian national football team should not be underestimated. It has entered the World Cup many times and achieved good results. The Serbian national football team has written glorious sports achievements belonging to its own country in the surpassing time and time again. This time, Serbia is shortlisted for the top 32 teams of the 2022 Qatar World Cup. Captain Kolarov, right back Ivanovic, midfielder Matic and other players, veteran recruits in the Serbian national football team are going all out to challenge every game, constantly surpassing the team's historical achievements.

As a partner who also constantly surpasses itself, Dangbei has always been user-centric and insists on independent innovation. Its hardware products have repeatedly won the German "Red Dot Design Award", "iF Design Award", Italian A'Design Award Design Award, Japan International awards such as the Good Design Award and the IAI Global Design Award. In just three years after entering the projector track, Dangbei quickly ranked among the top two in the smart projection market, becoming the only brand in the industry with the first growth rate for three consecutive years, and the fastest growing brand in the domestic projection market.

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Sports Marketing Witnesses the Power of Chinese Projection Brands​

As the globalization trend of Chinese brands continues to accelerate, world-class sports events have become a stepping stone for Chinese brands to open up overseas markets. Sports marketing is not only a single act of sponsorship, but also the brand's exploration of higher-dimensional sports spirit and the output of brand values. In particular, the repeated dissemination of heavyweight sports events based on this World Cup will help enterprises build a stable brand image and achieve intensive dissemination coverage of the whole population, all scenes, and all-weather.

Throughout the sports marketing layout of Chinese projection brands, few brands are involved. Dangbei, together with the Serbian national football team this time, will use more diversified and in-depth sports marketing strategies, based on quality, and take sports as a carrier, to help the smart big screen ecology and the strategy of sports power to resonate at the same frequency and continue to surpass. This will also be a major international appearance and brand power display of Chinese projection brands.

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At the signing ceremony, Mr. Leiqi, the co-founder and president of Dangbei, said that Dangbei will take advantage of the opportunity of watching the game on the big screen and the football World Cup, and join hands with the Serbian national football team, through a comprehensive brand sports marketing strategy, to fully shape the Dangbei projection theater. The brand image of high-level enjoyment will enhance the international favorability and popularity of Chinese projection brands.

Dangbei signed with the Serbian national football team and will join the Serbian team in the World Cup year to compete in the green field, which further demonstrates Dangbei's grand vision of going international and leading China's intelligent projection products to a higher world stage. As the World Cup is approaching, Dangbei will join hands with the Serbian national football team to reach a new height, bringing more visual feasts to fans around the world, and at the same time adding weight to Dangbei's "cinema-level enjoyment" brand name card.

Read more about Vivo, Dangbei Sponsor Serbia in FIFA 2022 World Cup.
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