kingofmyheart
Member
Disney has announced a certification called Infinity Vision for premium large format screens. As far as I can tell the bar is three things: a large screen, laser projection, immersive audio. That's it. I haven't seen a published brightness spec, a contrast floor, a minimum screen dimension in feet, or a channel count for the audio. Disney's pitch is that it makes premium rooms easier to find. IMAX has already called it a marketing play, which is exactly what IMAX would say and also might be true.
My problem with it is this. The reason IMAX and Dolby Cinema mean something is that they specify the room, not the kit list. Sightlines, seating position, screen geometry, sound calibration, and somebody comes out and checks. "Has laser projection" describes most chains' better auditoriums already. My local multiplex swapped to laser a couple of years ago for lamp maintenance reasons rather than picture quality, and the presentation barely moved, because what was actually wrong with that room was screen gain, sloppy masking and stray light from the exit signs.
So there are two versions of this. If Infinity Vision is a badge applied to rooms that already exist, it's a ticket surcharge on a seat you were going to buy anyway. If it comes with an audit and a per-title mastering pass, that's a genuinely different thing and I'd pay for it. Nobody has put the criteria document out, so I can't tell which one we're getting.
Has anyone actually seen the full requirements rather than the summary? If the criteria are still this vague when the first labelled rooms open, I think we know the answer.
My problem with it is this. The reason IMAX and Dolby Cinema mean something is that they specify the room, not the kit list. Sightlines, seating position, screen geometry, sound calibration, and somebody comes out and checks. "Has laser projection" describes most chains' better auditoriums already. My local multiplex swapped to laser a couple of years ago for lamp maintenance reasons rather than picture quality, and the presentation barely moved, because what was actually wrong with that room was screen gain, sloppy masking and stray light from the exit signs.
So there are two versions of this. If Infinity Vision is a badge applied to rooms that already exist, it's a ticket surcharge on a seat you were going to buy anyway. If it comes with an audit and a per-title mastering pass, that's a genuinely different thing and I'd pay for it. Nobody has put the criteria document out, so I can't tell which one we're getting.
Has anyone actually seen the full requirements rather than the summary? If the criteria are still this vague when the first labelled rooms open, I think we know the answer.
