Nadia
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According to the statistical data released today by market research firm Omdia, Samsung Electronics maintained its leading position in the global TV market, securing a market share of 29.9% in sales revenue for the third quarter of this year, marking a 2.4 percentage point increase compared to the same period last year.
In terms of unit sales, Samsung Electronics held a market share of 18.3% in the third quarter of 2023, making it the global leader. In the high-end TV market with prices exceeding $2500, Samsung's global market share reached an impressive 62%, reflecting a significant increase of 16.2 percentage points compared to the same period last year.
Despite a year-on-year decrease in global TV market demand, Samsung's continuous expansion of its high-end brand series positions it favorably to maintain its global lead for the 18th consecutive year.
On the other hand, LG Electronics dominated the OLED TV segment, with shipments totaling 2.0368 million units in the first three quarters of this year, holding a remarkable 55% market share globally. Specifically, LG secured a 60% market share for OLED TVs with a screen size of 75 inches and above. In August this year, LG introduced a series of wireless OLED TVs featuring 4K・120Hz wireless transmission technology, aiming to meet the growing consumer demand for large high-end TVs.
LG Electronics achieved a total TV shipment of 16.2978 million units, including OLED and LCD TVs. In terms of sales revenue, LG's global market share reached 16.4%.
In terms of unit sales, Samsung Electronics held a market share of 18.3% in the third quarter of 2023, making it the global leader. In the high-end TV market with prices exceeding $2500, Samsung's global market share reached an impressive 62%, reflecting a significant increase of 16.2 percentage points compared to the same period last year.
Despite a year-on-year decrease in global TV market demand, Samsung's continuous expansion of its high-end brand series positions it favorably to maintain its global lead for the 18th consecutive year.
On the other hand, LG Electronics dominated the OLED TV segment, with shipments totaling 2.0368 million units in the first three quarters of this year, holding a remarkable 55% market share globally. Specifically, LG secured a 60% market share for OLED TVs with a screen size of 75 inches and above. In August this year, LG introduced a series of wireless OLED TVs featuring 4K・120Hz wireless transmission technology, aiming to meet the growing consumer demand for large high-end TVs.
LG Electronics achieved a total TV shipment of 16.2978 million units, including OLED and LCD TVs. In terms of sales revenue, LG's global market share reached 16.4%.
