According to data in 2019, China's single population has reached 240 million, and the adult population living alone exceeds 77 million. In such a social context, the single economy has quietly risen. In order to meet the needs of singles, products that for one person and small portions are increasingly popular. In the field of home appliances, with the growth of emerging consumer groups, small home appliances have become a new choice for their quality of life.
Because there is no financial pressure from the family, single people can spend more money on convenience, money for pleasure, money for sustenance, and money for the future. In order to allow such people to experience a better life, many businesses have also carefully prepared various home appliances for single people.
Well-known Chinese brands such as Midea, Joyoung, Supor, Bear, etc. have launched single-person rice cookers with a capacity of 1.2 to 1.5 liters and a price of about 100 yuan. Mini washing machines with a capacity of 2 kg and 3 kg launched by Xiaomi and Haier. There are also mini refrigerators, single cooking soy milk cups. The Bear brand, which has to be mentioned, with many small appliances such as mini ovens and one-person egg steamers, has a place in the "single appliances" arena.
Last year's "11. 11" ten-year sales growth data for single products show that the "single" consumer market is quietly becoming popular. The number of purchases of mini microwave ovens and mini washing machines has increased by 973% and 630% respectively in the past year; the number of purchases of mini refrigerators below 180 liters last year increased by 33.33%; the sales growth rate of mini washing machines was 15% higher than that of ordinary washing machines. New species of mini home appliances with functional segments continued to be born, and the sales of mini smart speakers increased by 160 times. The monthly sales volume of single rice cookers, small refrigerators, etc. of some brands reached tens of thousands. In the Midea store, the monthly sales volume of a 1.3L smart mini rice cooker reached more than 10,000 units.
It can be seen that the single group will become another main force driving consumption upgrade, and this trend will continue for a long time. Home appliances are getting smaller and smaller, and their functions are becoming more and more subdivided, which is the epitome of the era that China is currently experiencing.
Because there is no financial pressure from the family, single people can spend more money on convenience, money for pleasure, money for sustenance, and money for the future. In order to allow such people to experience a better life, many businesses have also carefully prepared various home appliances for single people.
Well-known Chinese brands such as Midea, Joyoung, Supor, Bear, etc. have launched single-person rice cookers with a capacity of 1.2 to 1.5 liters and a price of about 100 yuan. Mini washing machines with a capacity of 2 kg and 3 kg launched by Xiaomi and Haier. There are also mini refrigerators, single cooking soy milk cups. The Bear brand, which has to be mentioned, with many small appliances such as mini ovens and one-person egg steamers, has a place in the "single appliances" arena.
Last year's "11. 11" ten-year sales growth data for single products show that the "single" consumer market is quietly becoming popular. The number of purchases of mini microwave ovens and mini washing machines has increased by 973% and 630% respectively in the past year; the number of purchases of mini refrigerators below 180 liters last year increased by 33.33%; the sales growth rate of mini washing machines was 15% higher than that of ordinary washing machines. New species of mini home appliances with functional segments continued to be born, and the sales of mini smart speakers increased by 160 times. The monthly sales volume of single rice cookers, small refrigerators, etc. of some brands reached tens of thousands. In the Midea store, the monthly sales volume of a 1.3L smart mini rice cooker reached more than 10,000 units.
It can be seen that the single group will become another main force driving consumption upgrade, and this trend will continue for a long time. Home appliances are getting smaller and smaller, and their functions are becoming more and more subdivided, which is the epitome of the era that China is currently experiencing.
