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The IFA 2025 trade show officially opened today in Berlin, where Hisense presented its latest innovations under the theme “AI Your Life.” The company showcased advancements across smart living and smart energy, with its next-generation display technologies taking center stage.
At the AI Display Zone, Hisense drew attention with the world’s largest 116-inch RGB-Mini LED TV, the first of its kind to achieve mass production. This marks a major milestone in the company’s efforts to bring cutting-edge display technology to global consumers.
Alongside the giant TV, Hisense introduced two industry-first chips: the RGB color-control AI picture quality chip and the RGB-Mini LED chip, both demonstrating the brand’s leadership in advanced display processing.
Hisense also announced a significant upgrade to its RGB-Mini LED technology. The newly enhanced chip delivers:
Making its world premiere at IFA, the Hisense U7S Pro RGB-Mini LED TV builds on the strengths of RGB-Mini LED technology, offering:
IFA visitors also got a look at Hisense’s broader display strategy, which now spans three major technology routes:
Hisense’s push into laser display technology is also showing strong market momentum. From January to June 2025, Hisense Laser TV sales increased by 77% year-over-year in Germany, more than 80% in France, and achieved triple-digit growth in the US and other regions.
By advancing RGB-Mini LED, Micro LED, and Laser display technologies, Hisense continues to push the boundaries of next-generation home entertainment. With the launch of the U7S Pro and its breakthrough in chip design, the company is positioning itself as a global leader in high-end TV innovation.
World’s Largest 116-Inch RGB-Mini LED TV
At the AI Display Zone, Hisense drew attention with the world’s largest 116-inch RGB-Mini LED TV, the first of its kind to achieve mass production. This marks a major milestone in the company’s efforts to bring cutting-edge display technology to global consumers.
Alongside the giant TV, Hisense introduced two industry-first chips: the RGB color-control AI picture quality chip and the RGB-Mini LED chip, both demonstrating the brand’s leadership in advanced display processing.
Major Upgrade in RGB-Mini LED Technology
Hisense also announced a significant upgrade to its RGB-Mini LED technology. The newly enhanced chip delivers:
- 120% higher peak brightness with improved energy efficiency
- 30% better uniformity, resulting in clearer and more consistent images
- The upgraded Hi-View Engine H7 AI chip with AI Natural Halo Dissipation Technology, reducing image blooming by over 60% compared to traditional QD-Mini LED, ensuring more precise light control
Global Debut of the U7S Pro
Making its world premiere at IFA, the Hisense U7S Pro RGB-Mini LED TV builds on the strengths of RGB-Mini LED technology, offering:
- 100% BT.2020 color gamut coverage
- Up to 100% color purity
- 108-bit color management precision
- Low-blue-light protection for eye comfort
Expanding Display Technology Roadmap
IFA visitors also got a look at Hisense’s broader display strategy, which now spans three major technology routes:
- RGB-Mini LED TVs
- Micro LED displays – including a 163-inch home theater model, scalable up to 271 inches through seamless frameless splicing
- Laser TVs – with the newly launched X1 Ultra Laser TV, featuring a foldable 120-inch screen for easy installation
Strong Growth in Global Laser TV Sales
Hisense’s push into laser display technology is also showing strong market momentum. From January to June 2025, Hisense Laser TV sales increased by 77% year-over-year in Germany, more than 80% in France, and achieved triple-digit growth in the US and other regions.
Conclusion
By advancing RGB-Mini LED, Micro LED, and Laser display technologies, Hisense continues to push the boundaries of next-generation home entertainment. With the launch of the U7S Pro and its breakthrough in chip design, the company is positioning itself as a global leader in high-end TV innovation.