During the quarter, smart TV penetration reached an all-time high of 93 percent of overall shipments. Penetration is expected to increase further as more products are launched in the price range below INR 20,000 (approximately $250). The online channel's contribution to total shipments increased to 35 percent during the quarter. During the recent holiday sales, major online platforms offered various promotions and discounts, along with exclusive products. Check more about India Smart TV Market Ranking in Q3 2022
In the third quarter of 2022, Xiaomi continued to lead the smart TV market with an 11% share. During the quarter, Xiaomi launched the Mi TV X series, featuring a 4K display with Dolby Audio and Dolby Vision. These models also have PatchWall, which has over 300 live channels, among other features. Xiaomi's Mi 4A Horizon Edition, 5A series and Redmi Smart TV series were its main sales drivers.
In the third quarter of 2022, Samsung will occupy the second place with a 10% share of the smart TV market. During the quarter, Samsung launched new models with 32-inch and 43-inch screen sizes. The T4000 and T5000 series models were the main drivers of sales. Samsung offers a model that turns the TV into a PC, offering content recommendation guides, a web browser, and streaming free TV channels through Samsung TV Plus.
In the third quarter of 2022, LG's smart TV market share will be 9%. During the quarter, LG launched QNED TVs, while its OLED TVs were a hit in the premium segment. LG offers profile options where viewers can create their own profiles for personalized content, game optimizers, and cloud-based games in its lower-end models.
OnePlus grew 89% year-over-year during the quarter, capturing an 8.5% share of smart TV shipments. The Y1, Y1S and Y1S Pro series contributed most of the sales in the quarter. OnePlus has some better features like Dolby Audio support, a 4K display and Oxygen Play, and a recommendation system, among other features, for a personalized viewing experience.
In the third quarter of 2022, the VU share more than doubled. This quarter, VU launched the GloLED series, featuring a 4K display, support for Google TV, and a built-in subwoofer with 104W of sound output. This collection is one of the best-selling products of the brand.