Barton7
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Sony's presence was notably absent from this year's CES and AWE exhibitions in terms of televisions. However, reports suggest that its lineup for 2024 is taking shape, with a strong focus on high-end flagship products featuring Mini LED technology, gradually shifting away from OLED televisions. Additionally, there have been updates from two South Korean companies in the television sector:
Since the introduction of the OLED television A1 in 2017, Sony has been synonymous with OLED TVs. However, the shift towards Mini LED technology has been on the horizon for some time.
This strategic shift is driven by considerations such as processor capabilities, driver technology, and power optimization. Sony claims to use the world's smallest driver IC, enabling finer control over dimming. As a result, it is anticipated that 2024's Mini LED televisions will feature more dimming zones, leading to enhanced picture quality.
- According to reports from South Korean media, Samsung Display is reallocating a significant number of employees from its department manufacturing QD-OLED panels to smaller and medium-sized departments.
- LG, a leading producer of OLED television panels, continues to expand its OLED business. However, this year, it has also adopted a dual-track strategy involving both OLED and QNED televisions, with a focus on developing Mini LED televisions that are more accessible to consumers.
Since the introduction of the OLED television A1 in 2017, Sony has been synonymous with OLED TVs. However, the shift towards Mini LED technology has been on the horizon for some time.
This strategic shift is driven by considerations such as processor capabilities, driver technology, and power optimization. Sony claims to use the world's smallest driver IC, enabling finer control over dimming. As a result, it is anticipated that 2024's Mini LED televisions will feature more dimming zones, leading to enhanced picture quality.
